Formal Observation Report, Museum

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Difference in the number of visits during the week and the week-end at Gregg Museum of Art and Design ABSTRACT For five days between August 30, 2012 and September 4, 2012, an observer examined the Gregg Museum of Art and Design on the North Carolina State University Campus to discover if it was more visited during the week days than during the week end. Furthermore, the observer linked its findings to the advertising for the Gregg Museum to determine if it could be improved in order to attract more visitors. The results showed that over the five days span, 3.6 times more people visited the museum during the week than during the week-end. Based on the results of the study, the observer concluded that the Gregg Museum of Art and Design was more visited during the week days than during the week-end. INTRODUCTION The Gregg Museum of Art & Design is a collecting museum at North Carolina State University in Raleigh. The Gregg’s collections reflect the mission and the identity of NC State. Furthermore, the Museum provides research opportunities for the body student and the citizens of North Carolina. This experiment sheds light on the interest of the campus body for the Gregg Museum of Art & Design. In addition, the research determined if the advertising for the Gregg Museum should be improved and how it should be done. The observer hypothesized that the Gregg Museum is more visited during the week days than during the week-end. METHODS The experiment used to test this hypothesis was performed at the Gregg Museum of Art and Design located on the second floor of the Talley Student Center in the middle of the NCSU campus. The museum is open Monday to Friday from 12-8 pm and Saturday to Sunday from 2-8pm. This study was devised with the intent of observing the number of students visiting the two galleries of the Gregg Museum during five days of observation.

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