Forefront Holdings Case Analysis

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Intro/Overview ForeFront Wood Products, based out of the Guangdong province, would like to become the leading wood door manufacturer in China. However, currently the company’s financial survival is threatened by capacity constraints and inefficiencies, which are rooted in its unprofitable manufacturing department. ForeFront Holdings consists of two entities: Manufacturing and Contracting. For 15 years the two entities had been consolidated into one, but in 2005 they were split and it was discovered that the company had been suffering from a Portfolio Effect. While the company appeared profitable, the manufacturing entity was barely making money with only three percent in pre-tax earnings. The significance of this problem is that not only is the company struggling to survive in its current state, but they are also preparing for an IPO in less than two years. In order to do this they need to accomplish a profitable track record, a tightening of corporate governance, a streamlining of operations and reduced risk for investors. In order for the company to prosper in the short run and prepare its IPO in the long run, I recommend that ForeFront Holdings focus on lowering the operating costs of their manufacturing company thru a series of actions, which include the following: • Define the company’s mission and goals and identify their distinct competencies to determine their competitive advantage. • Develop a cross-functional process development team for product planning, which would include concurrent development between a set of contracting, engineering and manufacturing employees from each department. • Utilize time-series data to forecast demand by season and determine their effective capacity so that they can operate within their means. • Increase employee compensation and training opportunities to enlarge the skilled workforce and improve employee retention.

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