Ford vs Gm Essay

886 WordsMay 13, 20134 Pages
Abstract It’s been a rivalry for more than a Century. General Motor and Ford have been on the battle since 1908. It's the mother of all corporate rivalries, bigger than Coke vs. Pepsi, older than Nike vs. Reebok, and more compelling than Pampers vs. Huggies. It's fought with billion-dollar budgets for new models and marketing, and it is subject to more ups and downs than the stock market. (Bobelian, Michael 2003). There are thing that determine how each corporate culture differs from the other. In this essay list three ways that each unique culture has benefited by the other’s competition. Also, this essay show how each would continue to thrive if their current cultures remain the same and determine which company is really ahead? GM HistoryGeneral Motors (GM) was founded by William “Billy” Durant on September 16, 1908. Durant had become a leading manufacturer of horse-drawn vehicles in Flint, Michigan before making his foray into the automobile industry. (General Motors, 2012) GM manufactures its cars and trucks in 35 countries. GM cars and trucks were sold globally under various brands. The GM automotive brands todayare Vauxhall, Daewoo, Buick, Cadillac, Chevrolet, GMC, Holden, Opel, and Wuling. Former GM automotive brands include Oakland, Oldsmobile, Pontiac, Hummer, Saab, and Saturn. (Godin, Gerry 2008)Ford HistoryFord Motor Company is an Americanautomaker and the world's third largest automaker based on worldwide vehicle sales. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford, and incorporated on June 16, 1903. Ford Motor Company would go on to become one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. The largest family-controlled company in the world, the Ford Motor Company has been in continuous family control for over 100 years. (Ford Motor,

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