The automobile industry uses advertisements and different persuasive techniques to sell their vehicle. This advertisement I chose by Ford targets the viewer’s conscience and subconscious mind and at the same time makes, the person want to buy one of their vehicles, the 2011 Ford F-150. This ad also has some rhetorical elements. When discussing the rhetorical triangle of the ad, the subject is the Ford F-150 – “The New 2011 F-150”. The speaker is the artwork and the words on the advertisement.
What can the Toyota marketing department do to develop advertising and marketing strategies to attain leadership in the segment? Some of the things they can do for the consumers to understand is to focus on making the 2004 Prius a “normal” car in design and feel with advantage of an HEV. Make the costumers loyal to the brand by providing better services than competitors. Create an awareness campaign to get the customers used to the product and the technology. Also make automobile magazines, bloggers and experts report about the good quality and reliability of HEVs.
Ford Motor Company was knowingly making cheap Pinto cars that exploded upon rear end collisions. More than 180 people burned to death after the gas tank exploded and still Ford did not want to make any modifications to the Pinto. Ford’s current Mission statement reads, “Improve product and services to meet the customer needs, allowing the business to prosper and to provide a reasonable return for stockholders” (Ford’s Statement of Mission, Values and Guiding Principles). They believe that people are the source of strength, improvement, and teamwork are the core human values, and that products are the results of efforts and should be the best to serve customers worldwide. Profits are often the ultimate measure of how efficient we provide customer with the best products for her or his needs.
“Going off site inevitably made executives anxious”. Adam Gryglak, the chief diesel engineer for Ford delivered an all new ford engine that was classified as an “impossible task”. Through strategic planning, team corporation, group performance and a change in culture and lifestyle, Adam Gryglak was able to deliver an assignment that made executives “anxious” and in previous years “tended to look unkindly on heterodoxy”. The project nicknamed “Scorpion” was a success which was contributed by a degree of factors, the underlying being trust. Without the trust of the hierarchy of Ford managers the project wouldn’t have been delivered or achieved in the manner it was.
Grimshaw and Gray’s heirs sued Ford motor company based on theories of negligence and strict liability, alleging that the defendants knew from pre-manufacturing crash tests regarding the design flaws with the fuel system (Grimshaw v. Ford Motor Company, 1981). Legal Analysis In order to remain competitive in the subcompact market, Ford began designing an automobile which ultimately became the Pinto. The Pinto project was a rush project and there were several design flaws (Ford Pinto, 2012, para. 1). The Ford Pinto had a questionable design from the beginning.
The guidelines and provisions set within the Ford Motor Company’s agreement with the UAW would bind them legally to fulfilling their obligations. The impact the economy would have on the Ford Motor Company was significant labeling the company, the weakest of the three automakers with affiliation to the UAW (Lucas & Furdek, 2010). During this timeframe, the Ford Motor Company would undergo changes which would present obstacles in regards to legality. In terms of downsizing to cut cost, the company would consider laying workers off and employment termination. However, these lay-offs and terminations would need to be upheld with evidence that would support and justify letting an employee go or the Ford Motor Company could potentially experience
In terms of positioning they wanted their car to represent a brand which was “invitational and approachable”. They branded their car to consumers about the unique driving experience. They wanted the brand to be perceived to be “people’s car” appealing for its affordability. Design a car people wanted to be seen in and feel good to be seen in. The team also knew that they had to figure out what they wanted the brand to stand for and what we didn’t want to stand for.
Key History Henry Ford, with his passion and vision for the automobile industry in 1903 founded Ford Motor Company. Ford is based out of Dearborn, Michigan and first started off in 1899 as Detroit Automobile Company, which unfortunately quickly failed. This failure did not discourage Ford, shortly after the failure of Detroit Automobile, Ford founded the Ford Motor Company on June 16th, 1903 which was and to this day is also based in Dearborn Michigan. Henry Ford in 1908 then introduced to the world the Model T. The Model T was a success due to the affordable price, consistency, and efficient production. This allowed for Ford to sell over 15 million vehicles and make them a major part of the automobile market share.
He started Nissans evolution process by closing down inefficient factories, reduced Nissans workforce, curbed purchasing costs, shared operations and introduced new products. Ultimately, Nissan became on of the world’s most profitable automotive companies. Some may consider him a savior but he is undoubtedly a Visionary leader. There are traits that a visionary leader must posses and Ghosn possessed the following traits that allowed him to become such a leader: Visionary leadership requires management to acquire a global mindset. Ghosn illustrated this trait of open mindedness when he reinforced his global aspirations by making English, not Japanese, the official language of Nissan.
Nissans core product is a line of luxury cars set to bring the company into the 21st century. As the definition core product suggests, every product provides a basic function that solves a customer problem and satisfies a human need (Hill and O’Sullivan, 2004). Nissan took this definition to develop a core product which they felt was needed in the market. Nissan felt by offering this line of new luxury cars would offer benefit to potential customers. Sometimes the core product is known as the core benefit.