Ford Pinto Essay

1103 Words5 Pages
In the late sixties, Ford Motor Co. (Ford), was facing a strong competition coming from the European and Japanese automakers such as Volkswagen and Toyota who brought to the market cheaper cars in the context of the oil crisis. In the intent to recover market share and face its rivals, Ford decided to introduce the Ford Pinto (FP). The conception of the FP was: “To offer a cheap car in compliance with the law to battle the rivals in the fastest way possible”. To discuss the ethical issues since the conception of the FP I will define the model involve. The active agent is Ford and the passive agents are the people who work in the project and the people who buy or ride the FP. In 1968, Ford starts the design of the FP with the proposal to launch the car before the usual time (48 months). It took to Ford only 22 months to start the production in 1970. Before launching the car, the crash tests show that the tank position between the rear axle and the rear bumper could cause explosions if the car suffers a collision at 21 miles per hour. Four engineers who were driving the crash tests reports the problem two its immediate superior and offer solutions to fix it. At this position I think that the engineers behave in an ethical way because they notified the problem to the superiors and offered solutions. At this point Ford has two solutions to fix the problem: one of them was to change the position of the tank and the other one was to put a rubber bladder in the gas tank. Ford did a cost – benefit analysis where the cost of fixing the problem will be USD 137 million. Leaving the problem as it is will cost the live money value multiplies by the possible life loses in an accident plus the cost of lawyers and compensations to the victims and a repayment of 10,000 for feeling bad due to the accidents in case you survive, summarizing USD49.5 million. At the end of the

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