AC131 Aldin zukic : Extra credit – The Ford pinto case Summary : In the late 60’s the ford motor company had an idea envisioned to manufacture a new car that would hit the market in a positive way that would catch the attention of many drivers. Fords main goal was to make a car that would not weigh an ounce over 2,000 pounds or a penny over $2,000 dollars, However during the design and production of the ford pinto many crash tests had revealed that a major defect in the gas tank
Ford Pinto - Case Study Patrick Dorcas, Carla Motta, Jennifer Brasel MGT 216 March 5, 2012 Steve Fletcher Ford Pinto - Case Study Key factors surrounding the Ford Pinto case In the 1970s, the Ford Company’s key factors surrounding the Pinto cars when in the production, despite the red flags in tests. These cars
The Ford Pinto In May of 1968, the Ford Motor Company, introduced a subcompact car and produced it domestically. The car was known as a Ford pinto. In an effort to gain a large market share, the automobile was designed and developed on an accelerated schedule. The first few years of sales were high. However, after multiple fires and deaths due to the fast and rather inexpensive design of this car, the sales tanked. Would you buy a car with the fuel system located in the back of the vehicle? Due
Ford Pinto Ford Motor Company started racing toward the idea of producing a subcompact automobile in the late 1960’s. This concept led to the production and introduction of the Ford’s 1971 Pinto. Their goal was to have a vehicle to compete with the numerous imports, be economical to purchase and maintain, and provide a sports car feeling performance on the roadway. Facts and Assumptions Facts The Pinto development targets were set as 1) Weigh under 2000 lbs, 2) Cost less than
specific goals and give directions. In the Pinto case there was a lack of direction and supervision. Accountability has to be reinforced for unethical behaviors. Violators in the Pinto case should have been held responsible and accountable for the deaths. They actively made decisions to proceed with the fuel tank full aware of the issues. Ford now has a Code of Conduct Handbook. This Code of Conduct goes over specific information. The founder Henry Ford had good values. Henry Ford’s values were
In the late sixties, Ford Motor Co. (Ford), was facing a strong competition coming from the European and Japanese automakers such as Volkswagen and Toyota who brought to the market cheaper cars in the context of the oil crisis. In the intent to recover market share and face its rivals, Ford decided to introduce the Ford Pinto (FP). The conception of the FP was: “To offer a cheap car in compliance with the law to battle the rivals in the fastest way possible”. To discuss the ethical issues since
Utilitarian Analysis of the Ford Pinto Case In the case of the Ford Pinto, there has been great debate on how Ford handled this problem and whether it was ethical. There are countless ways to look at the situation and how to handle it. Over the years, many have questioned Ford’s decision-making and why they focused on cost-analysis rather than ethics. “They thought of it as purely a business decision rather than an ethical one,” suggests Max Bazerman and Ann Tenbrunsel in Harvard Business Review
The Ford Pinto Case Review of the Case The Pinto is a car that was manufactured by Ford from 1971-1980. The Pinto was Ford’s answer to match the increasing popularity of smaller cars, also known as subcompact cars, which were being imported by Toyota and Datsun. Iacocca’s specifications for the design of the car were very specific. "The Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000 (Unlisted, 2006)." It was discovered in rear end crash tests, even before
The Ford Pinto Issue MGT/216 In May 1968, the Ford Motor company introduced a domestic sub-compact vehicle that they believed would be phenomenal and competitive on the automotive market. They named the vehicle the Ford Pinto that carried a distinctive look pleasing the consumer's eye. The main objective was a vehicle designed and developed for faster acceleration and speed. During the first few years, the Ford Pinto sales soared through the entire automotive market. Consumers loved this sub-compact
Ford Pinto Case UOPX School of Business MGT/216 January 24, 2011 Instructor Kristy Lewkut Ford Pinto Case The Ford Pinto was the cause of a major court case in 1978. The Pinto hit the showroom in 1971. The court case against the Ford Motor Company was the first brought upon a corporation. Lee Iacocca was the president at the time the Pinto was brought to the showrooms. Pintos were said to be the cause of people suffering burning deaths in automobile accidents. The deaths were