The speaker is the artwork and the words on the advertisement. Persons looking for a full size truck with better fuel economy, someone who wants to help the environment, and persons, who are looking to save money, by spending less on gas, are the audience of this ad. This ad appeals to ethos. Ford has been making cars for years and is a trademarked and trustworthy company, giving the customer a peace of mind. Adding to their credibility is the motto found on the ad, “Built Ford Tough”, which automatically shows that Fords products are reliable and strong vehicles, so if you ever purchase a vehicle from Ford, you would expect it to be those things.
GEICO, on the other hand, currently specializes in automobiles, which could be a major benefit if auto insurance is the only thing you need. In addition, their array of products is constantly growing. The networks of the two companies are very comparable, too. GEICO has 12 major offices around the country, while Allstate has 14. Allstate employs a larger number of professionals, at 70,000 compared to GEICO’s 24,000 associates.
(Word Count: 80) • Advertisement- Connecting to the masses thru all modes is crucial for building the cars image. • Promotional Offers – like giving out discounts for the first few cars booked • Strategic Alliances – Alliances with other low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g. : France) and also the Mid-range income group people who can’t afford a normal SUV, While establishing a correlation between their requirements and benefits of Duster. 4.
Mass production along with advancements in technology proved to be greatly Ford’s advantage; this strategy gave Ford the ability to make automobiles in large quantities and make them affordable to many. Ford did not view the production of his automobiles as a luxury item that would be off limits or unaffordable to many he envision for the company Ford to be an affordable item that many could enjoy. This was done easily through mass production and allowed Ford to grow into a large and profitable company. The success of Ford Motor Company was because its’ strategy encompassed a new way of manufacturing called mass production, advancements in technology, the supply chain and most of all changes in lifestyle. By the 1920’s Ford had 50% market share and
Alibaba 1) Analyze the buyer decision process of a traditional Porsche customer. The traditional Porsche customer, follow the first stage Need Recognition. Most of the traditional Porsche customer is a financially successful people, and who see themselves entrepreneurial. The need to show themselves with the right car and Porsche is like a piece of clothing to stand for. And the customer started information search for the right car, which is the challenging Porsche with the competent performance machine.
What is your assessment of overall industry attractiveness? Search Engine Industry is built upon Search and also advertising. If we look at the latest data (for year 2009) there are beside Google 5 big players: * Yahoo, which has a challenger’s and loser’s position * Bing, this is new brand name for MSN Live search * Baidu, China search engine * Ask * AOL Where search engine is powered by Google At the figure, we can see that Google own 65% of U.S. Market and 85% of global Search Engine Market. Data from St at Counter Global Stats for Year 2009 shows that Bing market share was in start (June 2009) a little higher then MSN Live search had in past. In that time there is also a little decrease of Google’s market share.
In fact, it is now operated in more than 200 countries worldwide which is available any time of the day only if consumers have the app installed on their phone where they can easily access to the service and can track the driver’s location on the map. (Uber Official Website) According to Figure 1, Uber’s net revenue went up to $500 million in all of 2014, and $680 million in the first half of 2015. This was due to the effective promotions and the pricing strategies that the company focused on in order to attract the consumer’s attention. This suggests that the percentage of bookings taken by the promotions also rose, from 1.5% in the first quarter of 2015 to 2.4% in the second quarter. (“Uber's Financials Show Huge Growth, Even Bigger
EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN PASSENGER CAR SEGMENT I have always wondered if celebrity endorsements really work or should work in case of automobile companies in India. A car purchase in India is the second biggest investment that anyone makes after his/her home and unlike a home, a car is a depreciating asset, hence the decision of buying a particular car or a brand will come after a lot of deliberation, consulting and discussions. It is also the reason that most of us overlook many a things just to play safe and stick with a particular brand, something which has worked really well for Maruti Suzuki. Celebrity endorsement involves astronomical amounts of money and that money can be well spent in pricing the car even more competitively or improving the infrastructure and the after sales support. One might also argue that celebrity endorsement worked in favour of Hyundai for its small hatchback Santro.
This meant that people had one specific job on the production line that they repeated over and over so they became very good at this one job, this meant that the T-ford model could be produced every 10 seconds. Henry For could then sell these cars for much a cheaper price than before because it used to take blacksmiths hours to produce a single car. This mass production also provided many people with jobs. People felt that they could buy cars at this cheaper price and therefore more cars were bought, putting more money into the economy. The car industry also helped the economic boom because more people could move near to cities without actually living in the centre of them and then drive into the cities to work and earn money.
Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods. Hence INTENSITY OF RIVALRY IS MODERATE & IS RISING WITH THE ENTRY OF PLAYERS SUCH AS MICROSOFT. 2. Threat of Substitute Product:- Substitutes:- Substitutes of iPod included Free Internet radio sites, other online music streaming sites. However mobile segment was fast emerging as a big substitute of MP3 players.