Ford Essay

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ORGANIZATIONS INVOLVED Chrysler Group LLC Chrysler hopes its crisis remains in its rearview mirror. After engineering an automotive resurrection by choosing a back-to-basics alliance with Fiat, the carmaker continues to manufacture its Chrysler brands, including Dodge, Fiat, Jeep Grand Cherokee, Jeep Wrangler, Town & Country, and Ram vehicles at more than 30 plants. It ships some 2.4 million vehicles every year. Chrysler's trademarked MOPAR (MOtor PARts) automobile parts and service division carries almost 300,000 parts, options, and accessories for vehicle customization. Chrysler Group emerged from a US government backed Chapter 11 bankruptcy in mid-2009. Fiat controls the company. It filed an IPO in 2013 but withdrew it in early 2014 STREGHTS * High Fleet Sales way above industry average. In US, over 1 million sales per annum * Strong brand recall in North American markets * Reputation for V-8 Hemi engines * Domination in minivan market * Strong customer focus and a strong employee base of over 50,000 | WEAKNESS * Due to high fleet sales there is also seen a non-preference by customers for few of the models of Chrysler * Management problems have been a concern * Limited market share owing to increasing competition | OPORTUNITIES * Change in the management for better * It may also assist it for selling its cars in new geographical markets * Increasing demand for green vehicles where Chrysler has presence | THREATS * Decreasing confidence of dealers & other associates in the Company * Strong reliance on the North American market | General Motors Company General Motors (GM), one of the world's largest auto manufacturers, makes cars and trucks, with well known brands such as Buick, Cadillac, Chevrolet, and GMC. GM also builds cars through its GM Daewoo,Opel, Vauxhall, and Holden units. The company operates through five

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