Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
Page 5-9. Discuss the effects of unsafe practices when preparing, cooking and serving food in a Health and Social Care setting. Page 10-11. Assess the effectiveness of safe practices en preparing, cooking and serving food in a Health and Social Care setting. Page 12 Cooking food: When staff are cooking food they must ensure that certain regulations and rules are being followed for example: hygiene control, pest control and temperature control.
Kudler is a well established name in the gourmet food market, but Kathy and her marketing research team needs to use the best strategies they can to stay ahead of their competition and to provide items that they customers are in need of and that they want. Using public information is part of competitive intelligence it is legal and it helps a business identify the next move of the competitor as well what they are introducing new to the market. The competitive intelligence and analysis will let the organization determine marketing strategies and opportunities that they can take advantage of to make there business a
Food should be served at the correct temperature; temperature should be monitored if food is kept in warming trays. 1.2 The main reason for implementing food safety is to keep individuals from becoming ill due to food not properly prepared. In a large setting such as banquets, weddings or group gatherings you can make a large portion of the population ill by not following proper food safety. These illnesses can range from mild (upset stomach, headache) to severe (death). Food should be thrown out or refrigerated after being left out for 2 hours.
We are a mission-driven company that aims to set the standards of excellence for food retailers. We are building a business in which high standards permeate all aspects of our company. Quality is a state of mind at Whole Foods Market” (Simons, 2012). Vision Our motto—Whole Foods, Whole People, Whole Planet—emphasizes our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, team Member excellence and happiness return on capital investment, improvement in the state of the environment, and local and larger community support.
Kudlers customers seem to be very loyal and this ultimately causes the organization to succeed. Without loyal customers there would be no Kudler fine foods. The employees of Kudler's employees are well trained in what they do and have tremendous knowledge in their field. Kudler ensures that their employees are extremely helpful to customers and are expected to go out of their way to help the customer. The employees are the backbone of the
Analysis within a business should serve as a vital function. Enabling Kundlers to compare along with identify various similarities and differences of marketing strategies. This should be true for their own business and their competitors. The overall goal is ultimately to design an ongoing profile that shows the competitor’s possible strategies and responses in change the industry. Viewing Kudler Fine Food site from a consumer perspective shows their site is user friendly, easy to navigate, and has no broken links on the web page.
In addition to providing fine high quality organic foods, a specialized staff must be retained and trained to meet the demands of this growing establishment. The management team is sure that the financial structure of Kudler Fine Foods can support the additional new positions, as well as, provide the necessary training needed to fulfill each job task related to the job description. The employee will be encouraged to provide a team work environment; while understanding the importance of facilitating individual equity, discouraging social loafing, and accepting the fact, that all employees have a growing interest in the success of this organization. With the support of Kathy Kudler, Encinitas can increase sales opportunities and increase the buying power of the community. In conclusion, Kudler Fine Foods needs to follow the above career plan in order to be successful in this type of market.
The strategies that CKE Restaurant, Inc, has in place to continue to succeed is to not be just like the other fast food chains. Hardee's and Carl's Jr believe in serving safe, quality food to every guest and at every meal. CKE Restaurant, Inc. follows a quality assurance and product safety program. The program meets the challenges of food safety in todays world of foodborne illnesses and food sanitation
Kudler’s means of differentiating itself from the competition is its ability to provide the best products and the best customer service. The fact that Kudler’s prices are obviously at a premium compared to those of a standard market means that they must earn the mark up built into product costs. Kudler’s owner, Kathy Kudler, enjoys her time spent on the sales floor serving customers more than any other aspect of her job. Another means of providing value to the customer is that of education. By explaining the nutritional values of organic foods and offering samples of exotic products, the consumer benefits from learning the value of organics and the newfound willingness to try foods that were previously unknown to them.