The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements. Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current
This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
In this case I would seek guidance for their care plan and GP as to what is acceptable for them to be having. 3. As a Support Assistant it is my job to advise & promote to all service users about a healthy balanced diet and its importance. Also to give them enjoyable foods they can eat and met their dietary needs. For example: a service user may have problems to swallow, dribble whilst eating and get embarrassed in front of peers.
[CT257.5] Understand how issues of public concern may affect the image and delivery of services in the sector The public may affect the image and delivery of service as the public concern may be raised through media coverage on the tv and through press correspondents. [CU1527.1] Know the principles of healthy eating for children and young people Assessment Criteria The eat well plate shows the different types of food we need to eat and in what proportions to have a well-balanced and healthy diet. Children and young people need to have a correct balance of nutrients and food for them to develop and grow properly. The right balance helps to improve their concentration, builds up their strength and gives plenty of energy. 1.1 Outline the nutritional requirements of a healthy diet for children and young people The nutritonal requirements of a healthy diet for children and young people include: vitamins, minerals and protein, mixed with fibers which dont include salt and sugar.
Healthy eating is a trend currently sweeping through the world. By determining if most of the potential and current clients eat healthy, the company will want to market products that promote healthy eating. This information is obtainable through food websites by tracking what surfers view what type of recipes and information. This way Kudler will target specific ads to specific customers. Using the Consumer Decision-Making Process The consumer decision-making process plays a major role in the purchases that consumers make.
Food cost managers will generate sales forecasts to reduce the carrying costs of inventory. Perpetual inventory management will track all in store inventory transactions. This includes ordering, receiving, selling, cycle counts, and inventory adjustments. An automated inventory system would allow Kudler fine foods to meet current and future customer demands. This would also save money on hiring and training employees to order products for the stores.
I will continue to count calories, protein, sodium and etc. I will also record my exercise for the day. Before the year is over, I will analyze the data collected and compare it to the suggested values from MyPyramid. This is important because I will be able to live a healthier lifestyle and make better choices. “A food diary will allow you to spot at a glance any shortchanged food groups that could be potentially depriving you of important nutrients,” (Sheehan, 2012).
They also cater to the consumer’s needs which they call, "Innovative Culture Caters to Consumer Needs". Chipotle provides healthier food choices to its consumers. Chipotle allows customers to go to their web site and ask questions in the column of frequent asked question, for example where can I find your nutritional information. This information gives you a break down in calories in what you place into your food. Chipotle continues to look for way to perfect their customer service by using a web base site that allows customers to provide customers questions and critiquing there products.
Explain the reason for selecting topic two, identify the audience, and provide a preliminary thesis statement. Should changes be made to the Food and Drug Administration (FDA)? Food and Drug play the crucial role for the development of every society. Maintaining the healthy diet seems to be a best priority of many people. Consumers are those who obtain much benefit with the improvement of food and drug.
They consume meals, beverages or snacks in worksite cafeterias, from vending machines, and others. When employers implement Strategies to improve the food environment and offer healthier choices, they can influence and improve their employees’ diets, and ultimately, their health. An integrated approach to prevent and managing obesity such as walking groups, health visiting, health check program or smoking cessation services should make sure that lifestyle weight management meet the need of the local community. A range of strategies can also be undertaken in general store, the school and local community