Food Inc. Rhetorical Analysis

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Food Inc. The Truth is out Before watching Food Inc., my perception of the food industry was very good. I thought that everything that is processed is done through a very hygienic manner. I thought that animals like chickens were brought up in farms and cows were fed grass. But it wasn’t until I watched Food Inc., that my perception of the food industry shift and I started to watch out for what I eat. Food Inc. is a documentary by Robert Kenner that exposes the secrets that the food industry hides from the public. The documentary uses contrasting images of an ideal country life with the harsh truth of the food factories with their unsanitary conditions. By using horrific scenes, interviews, testimonials, and many other ways to convince their audience that the food industry does not have our best interest. Food Inc. affectively convinces the audience with the use of logos, ethos, and pathos, that there are problems within the food industry that are negatively affecting everyone’s lives thus we should take action against big businesses in the food industry. The author sets the tone from the very beginning of the movie. Food Inc. starts with the camera panning through the supermarket isles with a calm voice over. This deceptive calm voice hides the message it tries to say. “The food industry doesn’t want you to know the truth about what you are eating because if you did, you might not eat it.” The sense of mystery behind our food and where it comes from just makes the viewer want to know more about the food system. The whole documentary is then broken down into chapters starting from the supermarket and ending with the government’s influence. The first part of Food Inc. talks about the actual process inside the food factories, more specifically, the corn and meat industries. These two industries are by far the bigger food industries the documentary showed.

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