There were some important observations they have considered in this which are mainly e.g. people usually prefer to walk then to rent a bicycle for short distance say 500m or people usually prefer to use other media of transport for large distance say 7km also bike arriving at a particular station is mostly many to one model but the authors have considered it as one to one model. They have used above assumption and calculated the most probable routes in the city and they ranked the stations according to the number of available bicycles. The results of the above paper was the data used from the bicing was more efficient and easily available for the research and has advantages over cellular phone data in studying human mobility patterns. The cycle allowed the user to predict the data which is significantly better for a time window of more than 20 minutes.
There are lots of safety benefits if you take the VTA instead of driving your own car. According to FTA, the data shows that between 2003 and 2008 taking the public transit was the safest way to travel with an average 0.05 deaths per 100 million passenger miles comparing to car passenger deaths which are 1.42 per 100 million passengers. Moreove, VTA has a nightstop program, so after evening peak hours untill the morning rush a VTA bus operator can stop at a location that is closer to your final destination so passengers are in less danger while walking to the final destination. Also, you don’t have to deal with the parking which is probably the biggest problem in our city. Speaking of parking, do you know how much does it cost to have a parking lot for a semester?
This is a concern, if it is costing more to manufacture the bikes, then the price of the bike should increase and the company should also consider a more aggressive “sales in units” budget. 2. Advertising budget of $28,000 remains at 2% of the projected gross margin for 2009. This is a concern if the company wants to increase their sales, even by a modest 3%. 3.
We would have paid attention to how the economy was doing. If the market was in a recession and was going to be for a long period of time we would have manufactured a cost effective entry level electric scooter. One that would have the bare necessities to get from point a to b. An entry level price point would help fit the consumer’s needs. Once the brand was established and the market had recovered then we would start to introduce a higher end
A2a. Recommend corrective actions for areas of concern based on a variance analysis. Concern #1: Net Sales (revenue generated from sales) Corrective Actions: The challenge here is to increase net sales at little to no cost. Therefore, management could send e-mails out to all their current bicycle customers with a special offer. For example, buy one bike, get a second bike of equal or greater value at 25% off.
For instance, transportation network company Uber has been launched as a mobile application that connects passengers to taxi drivers who are willing and able to pick up them and drive them. This involves removing barriers to entry on two levels. Firstly, the cost of setting up the business is relatively low given its nature as a mobile application. As opposed to, say, taxi hire companies, costs have been greatly reduced in terms of rent and because perhaps less workers are needed. In addition, Uber has also sidestepped barriers to entry because anyone can now become supplier of Uber’s taxi services without having to purchase a license, which helps taxi drivers enter (and leave) the market more
As stated in the Flexible Budget, if the actual number of bikes sold is at 3423, that is a total of 87 less bikes. This translates to $130,065 at the expected sales price of $1495/bike. i. With the numbers of bikes sold in year 8 being 3400, down 600 units from year 7 of 4000, the company must be flexible and understand that sales will not increase so fast from year 8 to year 9; increase of 110 bikes forecasted. b.
Companies with smaller profit margins must create a larger following of loyal customers because they need to rely on the quantity of customers, not the markup, for their profits. Caffe Umbria will charge $2.00 per 16oz cup of coffee to keep it below the national average cost while not compromising quality of the product. Packaging needs to stay small for purchase in store and online for home brewers so that the customer still gets the same fresh taste at home as they do in the cafes and extra care should be taken to ensure the freshness of the coffee, safety of the packaging, and the shrink in the packaging process. The lower the costs in shrink of packaging and
The lack of research and development could have a negative impact if the company does not choose to invest time in this form of development(weakness). The benefits toWW using ^ PR consultancy in order to help define and reinforce the brand image of Brompton Bicycle are also mentioned as a means to increase ^ ^ market share. My advice to Butler-Adams would be The company could build on opportunities by investing additional resources into research and development in order to identify the niche market that Brompton Bicycle appeals to. Reinforcing the brand image through the quality, built to last appeal of the product will aid the company in gaining more market share. Using a PR consultancy service may be an effective way to do this(opportunity).
LB160 LB160 TMA 1 17 May 2012 Summary Brompton Bicycle (BB) plans effective productivity and performance in a bid to keeping one step ahead of competition by not compromising the uniqueness of its folding bicycles. Butler-Adams, managing director of BB understands the need for innovation and is currently working on a £1m revamp, spearheaded by new management. BB estimates they will sell 19,000 bicycles generating an income of £7m and a pre-tax profit of £925,000. Bikes Bicycles in the UK sell for between £550 and £1,200. Competition among key players is rife on the global market with some competitors manufacturing up to 350,000 bicycles.