This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page. This will mean that people visiting the website will be more likely to become a customer and existing customers will keep coming back due to the website being easy to navigate. As a consequence of this the business will have a larger customer base and will have higher profits. Advertising - Use of multimedia in advertising can help to give a business a high public profile, increase the customer base and in turn increase profit. It’s used to attract people’s attention and make the business look exciting and flashy to draw in new customers while also giving information about the
CalPERS vs. JC Penney Overview CalPERS investment program began on February 22, 2000 when they included JC Penney on their annual Focus List. CalPERS further exclaimed that due to declining sales and a deteriorating customer base they had lost confidence in Penney’s management. Subsequent to the release of their focus list JC Penney made numerous strategic decisions to revitalize and boost the value of the company. Penney forced their current CEO James Oesterreicher to retire. Next instead of promoting from within, they searched for new blood and hired former Barney’s CEO Allen Questrom.
This costs approximately an additional $299 per month. * Suggested (add-on) NetSuite Advanced Financials: Allows for advanced management of multiple budgets, expense allocations, and more. This adds an approximate $299 per month (Aggarwal & McCabe, 2009).” Closing Statement The NetSuite software would provide the needed tools to unify all of the Kudler stores, while increasing profits through the reduction of expenses and errors. Being able cut costs of the amount of needed man-hours to complete the same tasks manually will increase the profits over all. References Aggarwal, S., & McCabe, L. (2009).
How has Aurora Textile performed over the past four years? Be prepared to provide financial ratios that present a clear picture of Aurora’s financial condition. Exhibit 1 shows Income statement of Aurora Textile Company for the fiscal years 1999-2000. As mentioned in the introduction, Aurora had remained main efficient plants by reducing inefficient operations, but its sales show downward trend and in 2002, it decreased about 40% to compare performance in 1999. Due to the fact that Asian and other foreign textile manufacturers have been exported aggressively and consumer preferences are requiring higher-quality products with minimum defects, like other firms, Aurora tends to produce small amount of yarns produced with minimal period and provide to customized markets.
From this news, I can see their will be an increase of the company earnings, and also, the stock price might go up. Good customer service will slightly help the company to raise it stock price, because it will encourage investors
Toronto mayor's austerity call unpopular Chief Bill Blair Friday, January 7, 2011 Summary: Toronto Mayor Rob Ford's edict that all city departments cut their 2011 budgets by five per cent doesn't appear to be working. The annual budget procees begins on Monday, and a number of departments say they need more money not less in the coming year. Polices said they could accommodate the cut and asked the police services board to increase the force's budget by a further three per cent. The Toronto Public Library Board voted in favour of a 2.6 per cent budget increase. It also voted to keep the downtown Urban Affairs library open, in spite of speculation that it would recommend its closure.
Case Study 1: Pillsbury Cookie Challenge Summary Refrigerated Baked Goods (RBG) in Canada branch performance were not quite satisfied over the past two years. Volume growth between 2004 and 2006 had been flat at 1%, Household penetration had fallen to 24% from previous years. As marketing manager of the RBG business, Guillen must propose a solution to repair Pillsbury refrigerated baked goods business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it is necessary to change the segment in the Canadian market. Proposing this idea to GMCC, Guillen need to consider all the challenges he faces, and he need to discover a strategy to increase household penetration in the following years.
WANGUI MUTHAKA CASE ANALYSIS 2 “ROI for a Customer Relationship Management Initiative at GST” EBTM 740 Tuesday March, 10th 2015 This case attempts to assess Teradata, a data warehouse technology provider, proposed data mart consolidation program for GST which would improve the effectiveness of the marketing programs and also increase the retention of the quality customers. In addition to that, the company could also analyze the trends of different customer, changes in their tastes and also launch new policies regarding to the needs of the customers. As a result, this would increase the profits of the company and hence, its market share significantly. The CFO of GST, Mark Johnson and Vice President of marketing, Erica Kolks are concerned regarding the profitability of the proposed program. The management of the company has decided to introduce changes to the business processes.
Case study “ Merrill lynch: Supernova” (1) What does Supernova offer to Merrill-Lynch? Does Merrill-Lynch need Supernova to be successful or grow in the future? The Supernova offers lots of benefits to Merrill-Lynch, as we can get a conclusion from the case that Supernova gave a new way to manage client relationships for Merrill-Lynch which focus on improve client satisfaction by using “ 12-4-2”, “Segmentation”, “organization” and “ acquisition” to change the traditional working methods for Financial Advisors to increase their income and to select out the most valuable clients. According to the Merrill-lynch studies on 75 Supernova FAS, as a consequence, Supernova FA production (revenue) increased I percent while production from non- Supernova FAs decreased 6 percent. Market errors (mistakes in processing transactions due to FA or client associate errors Merrill was responsible for) declined 54 percent.
Premium price could be one of the reasons for propagating the premium nature of the brand to the customers. Promotion: The first thing new management did was to increase Snapple’s advertising budget. This allowed for many improvements in the marketing of the company and the promotion of the brand of Snapple. They hired focus groups to help them improve the design of the label. The Company had an image of fun and excitement that was supported through the marketing