This will give McBride Financial Services an idea of where they need to improve or to verify if they need to expand the target audience. McBride Financial Service will be looking at using social media to target the customers in McBride Financial Services desired audience. Marketing Media McBride Financial Services targets professionals, retirees, and families so it is important to choose the appropriate media to target the specific audience. The goal is to reach the target audience to due this McBride Financial Services will use the Internet, which includes social media, television, movie, and radio ads. The use of smart phone applications would benefit McBride Financial Services by targeting professionals or the younger families.
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
You find many individual visit internet sites such as Facebook, Twitter and Tumblr on daily bases. These free sights should be used to your advantage. Please stop by and register links on Facebook, Twitter and Instagram. These sights will definitely draw attention to your business. What is also great about registering with these 3 sights in particular, is the ability to share you information on all three sights by accessing just one of them.
How to Create True Customer Advocates. Retrieved from http://blogs.hbr.org/2013/05/how-to-create-true-customer-ad 03/02/2014 Lilyquist, M. (n.d.). Types of Marketing: Traditional & Internet. Retrieved from http://homebusiness.about.com/od/marketingadvertising/a/Types-Of-Marketing-Traditional-And-Internet.htm 03/02/2014 Keyword Stuffing. (n.d.) Retrieved from https://support.google.com/webmasters/answer/66358?hl=en
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
Cost analysis {text:list-item} {text:list-item} {text:list-item} 3 routers/switches {text:list-item} {text:list-item} 3 T-1 connections $1500/month Conclusion With the installation of Kudlers Fine Food’s frequent shopper program, Kudler Fine foods could expect to experience continued economic growth. The frequent shopper program will be nothing but an added asset to this continued growth as long as the ethical, legal, and security issues are met. These issues will continually need to be met in order to maintain this growth and protect the customer’s information in the future. Reference Food Markiting Organization. (2000).
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
This file should include the vendor’s DUNS #, Business Name, phone #, Minority or Women owned indicator, Sources of Minority and Women Owned Certification and the vendor’s email address. General Benefits Again this new system will enable us to expedite various functions needed to conduct productive relationships with vendors. We will be able to receive electronic quotes as well as being able to publish formal bids. Not only will this new system benefit us internally, we will also extend training to limited representatives from each of our various vendors. As we continue to grow and enhance our business, we will continue to network and provide ongoing training to vendors at an economical