This ties over to the 1950s where there were a lot more job opportunities for the women. Also over this time, the option of birth control became available to women to use. Also women started taking a stand against sex servitude. In Woman and the New Race by Margaret Sanger, she states, “The most important force in the remaking of the world is a free motherhood.” This led to the baby boom generation. The baby boom generation led to an economic high in the 1950s.
Using my own research i will discover whether the World War One had a positive effect on the role of women. After the immediate rise in female unemployment at the beginning of the war due to the ‘middle-classes wish to economise’ (first world war, accessed 07/01/09), the only option to replace the volunteers gone to front was to employ women in the jobs they had left behind. This was supported by all the major feminist groups, who suddenly ‘became avid patriots and organisers of the women in support of the war effort’ (war and gender, accessed 22/01/09). Overall women’s employment increased from ‘three million in 1914 to five million in 1918’ (Murphy, p373, 2000). For many of the women the war was ‘a genuinely liberating experience’ (first world war, accessed 07/01/09), and made the women feel useful as citizens.
Flappers wore short skirts that revealed the knee and shapeless dresses with flat chests while non flappers wore dresses that were calf length and eliminated all the curves of the women (ThinkQuest). Flappers wore more makeup than the other women and got rid of their long tresses and replaced them with boyish bob haircuts which some wore hats with (ThinkQuest). They were almost like a rebellion to the sexual norm of women, acting in inappropriate ways like smoking cigarettes, drinking alcohol, and dancing in a provocative manner to jazz music (Rosenberg). While this new, radical lifestyle of some women in this time period was not accepted initially, in time, flappers inspired women to step outside of normal social boundaries by evoking a sense of defiant independence and uniqueness. Even now, short hair shows an air of confidence and revealing clothing is still in fashion.
The normalisation of beauty as currency, a penance paid to the world for simply existing is a fundamental factor in the creation and promotion of rape culture. One of the most common manifestations of rape culture is cat calling; a degrading experience endured by 90% of British of women before 17. Catcalling comes from the neolithic idea that everything done by a woman is in order to satisfy a man (or rather the male gaze as a whole). For too long now society has instructed us to slip into sultry dresses, slather on makeup and slide on a pair of ludicrously high heel because maybe, just maybe after that you could be worthy of an Adonis. Because of course that's all you could ever hope for.
The firms’ top management is always committed to an entrepreneurial spirit of continually developing new products. L’Oreal seems to be considered a monopolistically marketed competition due to these factors. L’Oreal was selling its products throughout Europe, the United States, and Japan by the late 1920’s. In the early ‘20’s women began to cut their hair much shorter than the nineteenth century and it had became socially acceptable to spend time and money styling it. The number of hair salons in Europe and the United States increased rapidly and by the 1920’s and ‘30’s, the international popularity of “platinum bombshells,” such as Jean Harlow, made it fashionable for women to color their hair; this is an example of a social welfare impact.
Fashion of the Fifties This decade opened up a wide variety of original and distinctive styles, which was presented with a classic new twist. World War II was over, time was peaceful yet prosperous. More money would be spent on fashion, and a whole world of new materials would be available to designers, or anyone who wanted them. Women are said to have dressed “smartly” in the 1950’s. Acting and looking like a lady was taught to young girls from the time they were born.
–Nancy chuckles- Dana: Where did the name “Sex Pistols” come from? Sid: I don’t know, I didn’t come up with it, I guess the name “Sex Pistols” means we’re sexy pistols, mate. Nancy: I think its cause they have bug guns. –Nancy giggles- Both: -both hear a noise- What was that? Dana: How long has the band been together?
Generally speaking, the first and second waves of feminism are most recognized for their contributions to social and cultural equality. The first wave admittedly focused more on women’s suffrage, or rather, women’s right to vote. Mary Wollstonecraft was the first woman to write about equality of the sexes in her book from 1792: A Vindication of the Rights of Woman. After the Nineteenth Amendment to the United States Constitution in 1920, which gave women the right to vote, the first wave of feminism was over. In the mid-sixties and early-seventies the second wave of feminism was formed.
More women entered the work force, but they were still expected to be good mothers and wives. As a result, some women chose alcohol as a coping method because it was easily accessible and socially acceptable. Alcohol has become increasingly accessible to women, through restaurants, supermarkets, and wine bars. Marketing strategies for alcohol portray images of attractive women having fun and experiencing increased freedom and confidence. Also, the alcohol industry knows that the best way to create lifetime heavy drinkers is to start them early.
Flappers were outrageous party girls. In 1920 women were given the right to vote in the USA. This also showed us that more respect was being shown towards the women. A lot of women obtained jobs and worked for a salary. This was a huge step for women as it was the first time the were allowed to work with men.