Jerry wanted to be set apart from other restaurants so he concentrated on the quality of the product and customer satisfaction to both internal and external customer by using 80% lean meat always fresh and never frozen. They are not pre-cooked but made by order. They have 17 free toppings and fresh thick cut fries from Idaho potatoes that are fried in peanut oil only. They are success because they treat the customer right and when they leave there establishment they would spread the word of the good service and send other customers back. Five Guys don’t comparison shop to ensure the quality of their product is top notched, They have many of the same vendors they did back in 1986.
Assignment 1: Entrepreneurial Leadership Case Study: “Five Guys Burgers and Fries: Ingredients for Success” Glendolyn Hayden-Sharpe Professor Carolyn Green Contemporary Business October 13, 2013 Assignment 1: Entrepreneurial Leadership Case Study: “Five Guys Burgers and Fries: Ingredients for Success” Five Guys Burgers and Fries has been a Washington, D.C. area favorite since 1986, when Jerry and Murrell offered sage advise to the four young Murrell brothers. “Start a business or go to college.” The business route won and the Murrell family opened a carry-out burger joint in Arlington, Virginia. What sets Five Guys Burger and Fries apart from other fast food chains is that the serve only hand-formed burgers cooked to perfection on a grill along with fresh-cut fries cooked in peanut oil. Five Guys enterprises sold options for over 300 units. The overwhelming success of franchising a local restaurant made national news with articles in trade publications such as Nation’s Restaurant News, Restaurant Business Magazine, and the Franchise Times.
Five Guys vs McDonalds In my opinion Five Guys is much better than McDonalds. Both, like everything else, have their good and bad things, but in some aspects it is better one than the other. I believe Five Guys is better because their food quality, customer service, and atmosphere is better than at McDonalds. In the first place, Five Guys use only fresh ground beef that is never frozen and there are so many possible ways to order a burger. Also, at no extra cost every burger can be personalized with toppings and condiments from a list of fifteen add-ons that range from the mayo, onion and pickles to hot sauce, grilled mushrooms and Jalapeno peppers.
These burgers are a little pricey, but definitely worth it. Each description of the burger let you know what is on it and how it is made. The Hard Rock Cafe isn't just for those who are the hard rocking type, per say. It is a family based restaurant and everyone is allowed to attend. They do offer a full bar, but that is just for the grown ups.
1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains. Their mission statement is simple, "we are in the business of selling burgers" and their company goals are just as simple, "to sell the best quality burgers possible, we focus on Quality, Service, and Cleanliness" (Byrne, 2013). There is no need for a value menu because of their 80% ground chuck, fresh never frozen (Murrell, 2010), is a gourmet burger at a value price already and when being compared to other burger restaurants like McDonalds the taste quality is no comparison according to Consumer Reports (Consumer Reports Magazine, 2010). McDonalds chains focus is people, products, place, price, and promotion (McDonalds Mission, 2013).
In addition, Wendy’s targeted different continually growing segments of the hamburger market such as young adults and adults. Thomas’s initial goal was to build the first restaurant in Columbus where a customer would get a really good hamburger without waiting 30 minutes. Wendy’s set a dining room that is designed to seat 92 customers, and a pick-up window to serve drive-thru customers in every restaurant and expand the scale continuously. Because Wendy’s restaurants were generally located in urban or densely populated suburban areas, its drive-thru window brought great success by serving a large volume of customers. Unlike many other competitors, Wendy’s limited the number of menu items to four main products: hamburgers, chili, French fries, and Wendy’s Frosty Dairy Dessert.
These brothers created to assembly line and put it in their own restaruant, McDonald Brothers Burger Bar Drive-In. Soon everyone had the McDonald brothers’ Speedee Service System in their restaruants. “Imagine- No Carhops- No Waitresses- No Dishwashers- No Bus Boys- The McDonald’s System is Self-Servce!” (Schlosser 20). The first Carl’s Jr. restaruant opened in 1956. Soon, a whole bunch of fast food restaruants started opening up.
The show focused on him eating his 19,000th sandwich. This man was in no means fat. He has ate McDonald’s for years. This alone negated some of Morgan’s claims that McDonald’s leads to obesity in America. While obesity is on the rise in America, people who are thin eat fast food.
Reinventing Mexican food was the first goal of a visionary chef, who in 1993 began a small business with $85,000 and one thing in mind; finding the very best ingredients raised with respect for the animals, the environment and the farmers. A formula that has worked since then, and that took Chipotle to a very comfortable position in the 'fast casual food service' segment, facing small competition based on its differentiation business strategy, and on its customer loyalty. However, this position has been threaten by large restaurant chains, coming from the full service or from the quick service segments, interested in a segment that has been growing; the healthy segment. With
Starting in the North end of the county with the Kampsville Landing, walking into this restaurant you can smell the lip smacking Onion Flowers being cooked up to perfection. Even though there is six restaurants in Hardin to pick from we are only going to focus on one of them. Walk in to Straight Home Bar & Grill and you will never want to leave. The feeling that most people have during their meal is amazing, they feel like they are to home eating. The number one item on the menu has to be the steak if you don’t like meat don’t worry there is tons of other items to pick from.