Five Guys Essay

1169 Words5 Pages
Introduction Five Guys started as an entrepreneur adventure developed by Jerry and Janie Murrell. The business was developed from the decision of their two oldest sons announcing they were not going to college. The Murrell’s have taken that notion and started an enterprise that is growing rapidly. The Five Guys Burger and Fries restaurant began with one location in Arlington, VA, which was opened by Jerry Murrell and four of his sons. Today there are over 1000 Five Guys restaurant throughout the nation; however, Five Guys success and growth is based on the philosophy and mission set forth for the company. This paper will analyze Five Guy’s philosophy, original values, success, and ethical and social practices. The Five Guys mission statement, as simple as its menu, is aligned with the philosophy that if you're going to sell hamburgers and fries in a restaurant industry that has a lot of hamburger-french-fries business, you'd better do hamburgers and fries well than the competitors. Five Guy’s focus is not to add more items to the menu, but to serve top quality burgers and fries to keep their business booming. According to Boonze and Kutrz (2012) Murrell states “We figure our best salesman is our customer”, “treat that person right, he’ll walk out the door and sell for you” (pg. 78). This philosophy is one of the key factors that keep Five Guy’s apart from other fast-food chains. Five Guys philosophy has shown significant strength; today Five Guys has more than 1,000 stores nationwide. Five Guys is so successful because though it only sells burgers, it does that extremely well. That's why Five Guys doesn't comparison shop, says Murrell, to ensure the quality of their products is top-notch. They have many of the same vendors they did in 1986. Their fresh, made-to-order burgers and fries have been the recipe to their success. Five Guy’s does not plan on changing
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