Five Golden Rules Keep Customers Happy

411 Words2 Pages
Five golden rules keep customers happy How can we get our customers to buy more? Well, says Carolyn Storey, it’s all about building happy, long term customer relationships and developing a good reputation based on service. Here are her five golden rules for delivering good customer service… 1. Show respect Never forget that the person on the other end of the phone, or author of a letter of complaint, is a human being with pressures and challenges just like you. Focus on delivering a solution, not the customer’s personality or people’s emotions. 2. Be calm Remain calm at all times, especially if you don’t agree with a complaint. Upset people need to be understood. The tone of your letter or voice will help to diffuse a situation. If they are spitting feathers try not to sound patronising or to give a flat response - avoid pouring petrol on the fire! Be assertive and in control! 3. Always acknowledge Acknowledge their problem. I don’t mean take the blame but understand them without necessarily agreeing. Demonstrate empathy, for example, by saying ‘I’m sorry you’ve had a problem;” or “Yes, I agree, you have been treated badly.” This will go along way towards soothing a customer’s anger and disappointment even if you are unable to provide a response that fully meets their expectations. 4. Get the facts Even if the customer has written in, try and contact them by phone. Why? Because you need to gather in all the facts. People in business need to know why things went wrong, to stop it happening again. Ask the right questions - especially ones that will make the customer think. This helps to keep emotion under control. Listen to their responses – show you are listening. Summarise, clarify, and reflect on what they have said before taking action 5. Take responsibility Just because you might be the boss doesn’t mean that you pass the problem onto
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