A baby averages 5 diapers per day for 30 months. About 90% of mothers use disposable diapers. This number of mothers using disposable diapers is expected to fall about .5% annually over the next 3 years. Number of US Births 2006 3,959,400 2007 4,058,800 2008 4,025,900 2009 4,021,700 2010 4,089,950 P&G’s focus group research in Cincinnati and Topeka suggests that 15% of mothers using disposable diapers would try Sesame Street Pampers. Sesame Street Pampers are expected to sell on the premium end of the market.
Their top quality toys were very popular and that is why the company was among top 10 companies in the U.S. 2. How did it change beginning in the 1960 and going forward? Toy industry in the United States has changed very rapidly at the beginning of the 1960’s. Television and radio advertising became more popular bringing new products that were much cheaper and lesser quality than the A.C. Gilbert’s products. Toy stores were more interested in the low price products than a high quality products which made A.C. Gilbert company to lose their competitive advantage.
By its 40th anniversary in 2009, Sesame Street was broadcast in over 120 countries, and 20 independent international versions had been produced. [7] The show was conceived in 1966 during discussions between television producer Joan Ganz Cooney and Carnegie Foundation vice president Lloyd Morrisett. Their goal was to create a children's television show that would "master the addictive qualities of television and do something good with them",[2] such as helping young children prepare for school. After two years of research, the newly formed Children's Television Workshop (CTW) received a combined grant of US$8 million from Carnegie, the Ford Foundation, and the U.S. federal government to create and produce a new children's television
Industry sales of children and juvenile books for 2009 were $3.2 billion (AAP, 2009). Since the staff and employees are X and Y’ers with young families, adding these titles to the product portfolio is a sound strategic move. The demographics give CanGo insight into the most popular titles and the capital expenditure for additional space is addressed by the ASRS systems. While hardcopy book sales declined in 2009, sales of e-books increased. In fact there are 500,000 book titles available for electronic readers and according to the AAP e-book sales increased by 176% in 2009 and Audio book sales totaled $192 million (AAP, 2009) making the addition of e-books and Audio books to their portfolio a logical strategic move.
In essence, the strategic plan states that, over the next 12 months, ‘Yummy in your Tummy Lollies’ is aiming to: Increase turnover by 30% by: * Introducing 20 new products including a range of 6 ‘healthy lollies’ options Build market loyalty by specifically targeting ‘tweens’ as customers by: * Designing new packaging specifically designed to have greater marketing appeal to the 7-12 age demographic. * Introduce and roll out a club membership for ‘tweens; that provides them free gifts for purchases over certain amounts. Increase efficiencies by: * Increasing average customer sales from $4 per person per visit * Purchasing and installing a new computerised Point of Sales system (till) aimed at tracking sales by
Childminders: Look after children under 12 in the childminders own home. They can look after up to six children under eight years old, although no more than three of them must be under the age of five. Nannies and home-based carers: Provide care for children in your home and can look after children of any age. Since 2004 all children in the UK aged three and four years old have been entitled to free places at nursery or another preschool setting (including childminders). From 1st September 2010 the Government extended these hours from 12.5 to 15 hours for up to 38 weeks of the year.
G.G. Toys is a manufacturer of dolls located in the United States which was leading supplier of high quality “Geoffrey dolls” to retail stores throughout the US. Increasing production costs required the company to shift the product mix toward specialty dolls. Because of the high margin, Mr Parker was willing to accept many orders for specialty branded dolls even if this meant that the company had to lower production of the standard Geoffrey doll. At the same time, Mr Parker wanted to discuss about adding two more product lines with GG’s controller and manufacturing manager.
When he first started making them , he called them “Automatic Binding Bricks” and they were actually a modified design off of a British inventor who created a similar product called the “Kiddicraft brick”. The lego as you know it today was patented on January 28th 1958 at 1:58 pm the original lego plastic brick was born. Yet following their founder's famous motto “ det bedste er ikke for godt” which means, only the best is good enough meant that until a suitable plastic material was found , they wouldn't focus on them. Well five years after the patent was filed, they finally found the perfect plastic for the LEGO brick, it was called cellulose acetate. All LEGO bricks made after 1958 are compatible with todays mass produced bricks as well.
Parents today are working harder and earning more money than ever before, and they can afford to pamper and indulge their children more than any previous generation. Simultaneously, peers and media marketing cultivate children’s material interests and, by middle school, their desire for extraneous possessions begins to accelerate rapidly. Current annual spending trends are soaring, with children between the ages of 8 and 12 spending 18 billion dollars annually and teens’ annual consumption is reaching 94 billion dollars. The majority of these purchases are clothing, video games, and cd’s. Children are finely attuned to each other’s acquisitions Xbox 360s, PlayStation 3, cell phones and iPods.
The Toy Industry A Broader Look at Mattel and Hasbro MKT 501 Cleveland State University Cleveland, Ohio Table of Contents Abstract Introduction History of Mattel History of Hasbro Product Price Place Promotion Market Segmentation Trends SWOT Strengths Weaknesses Opportunities Threats Conclusion References Abstract Introduction The toy industry used to be a term used to describe a number of industries that produced small goods in any material. This could include hinges, buttons, belt buckles, and hooks. The term toy was used starting in the 18th century and changed to its now known form of toy as in plaything many years later. The 1900’s were huge years for the toy industry. In 1903 the U Toy Industry celebrated its 76th anniversary.