Kudler Fine Foods Market Analysis Kudler Fine Foods is a gourmet food grocery mart that prides itself on serving the customer with the finest organic foods available from around the world. Business owner Kathy Kudler realized there was a demand for a gourmet food market in her hometown of La Jolla, California. She believed that there was a market for quality foods, and that people would be willing to shop at a store with a concentration of rare quality foods. The company slogan is shopping the world for the finest food. This slogan emphasizes the company mission to truly serve what they believe is the best items from around the world, no matter the location.
Increases better behavior in dogs States with 4 Seasons Young Active people People who have guide dogs prevents progression of cataracts affordable Competition Table ( SWOT ) Company Strength(s) Weaknesses Opportunities Threat(s) Dogocles Fashionable Only for one eye Limited market Dog show attire/ increases social status It is a specialty product Optivisor Protects eyes against debris and prevents dog from touching wounds on face and bumping into things Does not have UV protection Not as esthetically pleasing semi limited market ability to be sold at vets office (like the cone of shame) The product is limited due to the lack of UV ray protection and will be overshadowed by other products Doggles Protective against UV rays and debris Does not prevent against bumping into items Very strong ability of expanding the company and product lines Vets may want to recommend another product based upon the diagnoses ( Comparison of Competition ) rated on a (+) & (-) scale, (+) being strength (-) being weakness Company Dogocles Optivisor Doggles Eye Protection ( - ) ( + ) ( + ) Fashionability ( + ) ( - ) ( + ) Customizable ( - ) ( -
The supplies at Petsmart make it the best store to shop at because of the different departments, huge selections, and great prices. Petsmart is the best store to shop for pet supplies because of all their different departments. I know with any dog, cat, fish, and reptile supplies I need I can find them at Petsmart. For example, when I took my dogs for a walk, my dog Duke was
The ad is appealing to a commonly held bias that homemade is always best. If you want the best for your dog, then you should purchase products made close to home from people who can be trusted. Trust is a large factor here. The ad is playing to that notion by pointing out that the company hand selects their ingredients solely from farmers and ranchers that they personally know and trust. By purchasing their dog food, you are purchasing the most nutritious food for your
But before Kudler can open another store in another state, they research the marketing for competition in that state. It is important to know about competitive intelligence so you know what the competition is doing. Kudler stores are located near traditional supermarkets but they don’t specialize in organic foods. There are other health foods stores that sell organic nature foods but Kudler has organic produce and meats. There is no direct competition but it is important for Kudler to know the stores that target the same type of customers.
If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007). With Kudler Fine Foods’ emphasis on gourmet items, they have created a niche market for their products. Niche marketing allows companies to target a very specific audience and to give them exactly what they want or need (Levinson & Lautenslager, 2005). By conducting market research, Kudler Fine Foods can narrow in on the wants and needs of its customers. Market research is not something a company should do on its own.
Kudler Fine Foods Vision Statement According to Lucas (1998), a vision statement must be the driving force of a company. The proposed new vision statement for KFF is as follows: Kudler Fine Foods will provide fresh, gourmet foods and fine wines at reasonable prices to discriminating customers. Kudler Fine Foods Values Statement The company values statement should impose a set of fundamental and strategically sound beliefs on a broad group of people, according to Lencioni (2002). The proposed new values statement for KFF is as follows: Kudler Fine Foods will only use the finest organic ingredients purchased from local farmers whenever possible. We will use only the freshest products without unnecessary additives in our products.
Current Ethical Issue Paper Patricia Henson XMGT/216 Version 2 February 26, 2012 Jeffrey Harris Current Ethical Issue Paper The organization that I am going to be using to create my ethical organization profile is Kudler Fine Foods. It is a retail store that is owned and operated by Kathy Kudler. The company offers a wide selection of gourmet quality foodstuffs. They sell fresh baked goods, fresh produce, fresh meats and seafood, condiments and packaged foods, along with wine, cheeses, and specialty dairy products. The mission at KFF is to provide consumers with the finest selected foodstuffs, wines, and related needs, in an unparalleled shopping experience.
Mike Callicrate believes in what he is doing, and he is passionate about the products produced by Ranch Foods Direct. Callicrate knows that if more people experience his products and become educated about contamination, plus the dangers of hormones, antibiotics, and preservatives known to be in the products of the larger meat packing firms, then these individuals will become repeat customers. Providing natural and healthy meat products is the foundation Callicrate has built RFD upon. “For one thing says Callicrate, our meat is not raised with any continuously fed antibiotics or artificial growth hormones, and the production process is slower, cleaner and more carefully monitored than you would ever see in high-speed packing plants” (RFD.com). RFD uses the best local ingredients available for their strict feeding regimen while abiding by all generally accepted sustainable and humane procedures.
Dakota Beef Company’s cows are all organic because they did not add any hormones, antibiotics, or any harmful chemicals to them. Dakota Beef Company is trying to promote their beef by saying their cows will not poison people’s bodies with harmful additives or make people sick. Their organic