Financial Statement Analysis Royal Dutch Shell

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| Consultancy Report: | | Royal Dutch Shell | | Financial Statement Analysis | | | Name | Student Number | E-mail | Chantal Kappel | O1110243 | chantalia16@hotmail.com | Introduction It was the year 1907 when the Royal Dutch Shell group was created through the merger of the Royal Dutch Petroleum Company and "Shell" Transport and Trading Company of the United Kingdom. This was a move largely driven by the need to compete globally with the then dominant American petroleum company, called Standard Oil run by the Rockefeller’s. The terms were, Royal Dutch taking 60% of earnings and Shell Transport taking 40%. The merger transformed the fortunes of both companies. Under the management of Henry Deterding they turned from struggling entities to successful enterprises within twelve months. The Group rapidly expanded across the world. Marketing companies were formed throughout Europe and in many parts of Asia. Exploration and production began in Russia, Romania, Venezuela, Mexico and the United States. From its creation in 1907 Royal Dutch Shell has played a key role in the global oil industry. For most of the 20th century Royal Dutch Shell was the largest oil company. Currently Shell is a global group of energy and petrochemicals companies with around 101,000 employees in more than 90 countries and territories (Shell, n.d.). The purpose of the report is to evaluate the financial health of the company and conclude, whether to buy or sell the shares of Shell. In order to be able to determine this, one is first to conduct a thorough analyses which regards to the different levels that have an influence on the firm. E.g., macroeconomic level, industry level and the business environment. In specific, this report will exist out of the following components: * Industry analysis * Accounting analysis * Financial analysis

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