Panera offers their customers the chance to come in the café to order breakfast, lunch, daytime and the “chill out”- time between the breakfast and lunch and between lunch and dinner. Panera Bread’s growth strategy was by opening both company-owned and franchised Panera Bread locations, the franchising has been a key competent of the company’s efforts to broaden it markets penetration. Panera Bread’s strategies can be categorized under the Best-Cost Provider strategy. Panera Bread provide a fairly common café beverages around the country, but they have manage to offer their products at lower cost to its rivals and still gives customers more value for their money by incorporating good to excellent product attributes. Panera Bread tries to achieve a type of competitive advantage that is a lower cost than its rival with a market that targets a broad cross-section of buyers.
Quick-service restaurants are highly competitive. Strategy and strategic vision must be fully employed to overcome an already crowded market. The utilization and study of value discipline, generic strategy and grand strategy must be examined more closely. Strategies First Slice Bread Kitchen will examine value disciple, generic strategy, and a grand strategy to find the best fit in each category. There are “…three value disciplines: operational excellence, customer intimacy, or product leadership” (Pearce & Robinson.
In the 1990s, Krispy Kreme grew rapidly to the national phenomenon with 366 stores in 44 states. In addition to Krispy Kreme stores, their premium quality doughnuts are sold in supermarkets, convenience stores and other retail outlets throughout the country. Best known for their fresh, glazed, yeast-raised doughnuts, known as "Hot Original Glazed”, Krispy Kreme also make more than a dozen other varieties of yeast-raised and cake doughnuts. Krispy Kreme doughnuts are sold in supermarkets, grocery stores, convenience stores, gas stations, Wal-Mart and Target stores in the US; Loblaws supermarkets and Petro-Canada gas stations in Canada; Woolworths supermarkets in Australia, and Tesco supermarkets, Tesco Extra and Moto service stations in the UK. The operational plans of Krispy Kreme such as a pilot project in Mountain View, California, to sell doughnuts through car windows and sunroofs at a busy intersection (with wireless payment) in 2003.
- Recognize that profitability is essential to our future success. - Striving continually to improve. * McDonald’s corporate objective to be become the most recognized and respected brand of fast food in the world. To achieve this goal, McDonald plans to continue to expand its operations rapidly in two ways. First, to increase its market share in existing markets and secondly, to open stores in new markets.
* P&G brands have a high recall, high visibility du to excellent marketing and advertising ; * Possesses the size and financial strength to successfully take on large acquisitions and support long-term corporate change. * Many of P&G’s products are considered non-cyclical, such as diapers or toothpaste, and have to be purchased no matter the economic environment * Sales growth is very stable and predictable, and is projected to be in the mid to high single digit range for the upcoming years * Consumers have consistently proven over and over again that they are willing to pay a little more for a brand name. Weaknesses : * Product manufacturers have to contend with relatively rapid changes in consumer preferences. the popularity of various product types has changed over the years (importance of R&D). * The portfolio of products offered on the Moroccan market is reduced in comparison with the portfolio offered in other countries (markets)
William Rosenberg, a food franchising pioneer who founded the Dunkin' Donuts chain and witnessed its spread from coast to coast and into 37 countries, has died. He was 86.The success of Industrial Luncheon Services led Rosenberg to open his first coffee and donut shop, the "Open Kettle". Then, in 1950, Rosenberg opened the first store known as Dunkin Donuts in Quincy, Massachusetts. The company began franchising five years later. By 1963, there were over 100 Dunkin Donuts shops open and by 1979 over 1000 locations open.
At December 31, 2010, its portfolio included 11 brands Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings, and Oscar Mayer meats. In February 2010, the Company announced that it has acquired the control of Cadbury plc. As of June 1, 2010, the Company owned 100% interest of Cadbury ADSs (Cadbury Shares). In the United states, Kraft Foods Inc., holds the title of being the leading food company in the second place position worldwide, just after Nestlé S.A. They operate in two main sectors; Kraft Foods North America (KFNA; generating 73 percent of 2000 pro forma revenues) and Kraft Foods International (KFI; 27 percent).
At the start, was having created a successful brand strategy coupled with their rapid growth of new store openings in “high-traffic, high visibility settings”. As well, selling premium priced coffee in addition to whole beans. They were particularly skilled at choosing and catering to their target market of “primarily affluent, well-educated, white-collar patrons”. Their competitive differentiation came in creating an “experience” for their customers and specializing in ambience at their locations to encourage a place where the customers would want to stay and hang out. Schultz vision was to create a “third place” (other than home and work) for its patrons to want to be.
A commitment to nutrition without compromising taste or quality remains at the core of its business philosophy. The largest market for the company is North America, accounting for 68% of total sales with the European market coming in second at close to 19% of total sales. Kellogg’s expands and adjusts its portfolio to meet the changing needs of its customers worldwide, introducing new products on a routine basis. Market research indicates that consumers demand more convenience as lives become more hectic. This market plan will focus on the introduction of a new cereal product that is easier to take and eat on the go, but just as nutritious and appetizing as one enjoyed at the breakfast table.
KRISPY KREME DOUGHNUTS COMPANY ANALYSIS Evaluation and Strategy Formulation Corciega, Jazzen B. Delan, Cristine Mae A. Lagarde, Shiela Marie E. COMPANY ANALYSIS Evaluation and Strategy Formulation I. INTRODUCTION Krispy Kreme is a company primarily founded as a doughnut manufacturer and retailer some 70 years ago. Since then, the company has expanded in the global scene, operating in different countries, in different continents. With the increasing and constant change in the needs of customers who are inclined to seeking healthier products, convenience of store locations, and low prices, the company is pompted with competition. With the case of Krispy Kreme, competition, all the more, has become a more pressing issue since it operates and competes both in the quick-service restaurant sector and the bread production industry.