Financial Analysis

7958 WordsFeb 27, 201332 Pages
Oxford Brookes University Research Report Project Topic 8 An Analysis of the Business and Financial Performance of Royal Dutch Shell plc Between 1 January 2008 and 31 December 2010 By Shen Zhe May 2011 6250 Words CONTENTS PAGE 1. Project objectives and overall research approach ...............................1 1.1 1.2 1.3 1.4 2 2.1 2.2 2.3 2.4 2.5 3 3.1 3.2 Why project topic 8 ........................................................................1 Why Royal Dutch Shell plc ............................................................2 Project objectives and research questions .................................3 Overall research approach explanation .......................................4 Information sources.......................................................................5 Information collecting methods ....................................................6 Limitations of information gathering ............................................7 Ethical issues in information gathering .......................................8 Accounting and business techniques..........................................9 Introduction ..................................................................................10 Financial analysis......................................................................... 11 3.2.1 3.2.2 3.2.3 3.2.4 3.2.5 3.3 3.3.1 3.3.2 3.3.3 3.3.4 3.4 3.5 4 5 Liquidity............................................................................... 11 Company gearing................................................................14 Operating efficiency ...........................................................16 Profitability ..........................................................................18 Shareholders’ interest ........................................................20 Strength of Royal Dutch Shell plc

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