Fiat Motors Essay

649 Words3 Pages
FIAT MOTORS FIAT is an acronym for Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Turin), and is an Italian car manufacturer, engine manufacturer, financial, and industrial group based in Turin. The company was founded in 1899 by a group of investors and since then has produced railway engines, military vehicles and aircraft. The history of Fiat in India is also historical since the company has had relations with the country, which date back to the 1940’s. However, Fiat India Automobiles Limited was incorporated in 1997, but since 2007 the company has been a 50-50 joint venture between Fiat and Indian car manufacturer Tata, which makes the company fall into the top ten manufacturers in the country in terms of sales. Its main office is located in Pune, and thanks to Tata it now has a very expansive dealer and sales network in almost every major and small city in India. Fiat, which holds a 50% stake in the Company, also owns and controls multiple internationally renowned brands: Fiat Automobiles, Alfa Romeo Automobiles, Lancia Automobiles, Jeep, Chrysler, Abarth and Fiat Light Commercial Vehicles, the makers of renowned cars such as the Ferrari, Maserati and Alfa Romeo besides the Fiat branded cars. Tata Motors Limited, the other partner in the Joint Venture, is the largest automobile company in India, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader in commercial vehicles in every segment and the second largest in the passenger vehicles market. The Fiat plant located at Ranjangaon in the Pune District of Maharashtra provides direct and indirect employment to around 4,000 people. This facility manufactures the premium Fiat cars such as the Grande Punto and Linea having started operations in 2008. The plant also manufactures Tata cars. The facility manufactures Fiat’s super successful 1.3 litre MultiJet

More about Fiat Motors Essay

Open Document