Fedex Case Study

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Marketing Management Case #1 – FedEx Synopsis: FedEx Corporation is an American global courier delivery services company.Federal Expresswas started by Yale University undergraduate student Frederick W. Smith. Smith kept the name because he thought it was memorable and would help attract public attention. Federal Express officially began operations on April 17, 1973, with 389 team members. By the 1980s, Federal Express was well established. Company headquarters in Memphis, Tennessee. The company made another significant transition in 1994, adopting the name “FedEx” as its official brand.Today, FedEx is consistently recognized as one of the most admired brands in the world. The main goal of FedEx is customer satisfaction and delivers the product on time to the correct destination. Analysis: When FedEx started the shipping they invented the new ideas of sequentially numbered labels that could be attached to the item and machine read and they had small handheld computers with bar code scanning capabilities to communicate the shipping information.All these innovative techniques help FedEx to grow within a short period of time. The employees in the FedEx follow the ‘Purple Promise’ that meansthey all are responsible for the good service means treating the customers in a professional way, polite and caring manner. The employees in the FedEx more focus on the customer satisfaction and after that product delivery. So that the management was in an impression that all of the customers who come to the FedEx to drop off packages were so satisfied with their service. So that they conducted a survey that reveals the facts that so many customers who come to FedEx was not satisfied. Reason behind this was they pack all their products at home and they will bring all those products to the FedEx office and the FedEx employee will keep that product back side of the his/her desk

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