Coca Cola Feasibility Study

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FEASIBILITY STUDY ON BOTTLE WATER PRODUCTION BY AJULO O. CHRISTOPHER 09/552 COMPUTER SCIENCE CALEB UNIVERSITY, IMOTA LAGOS IN PARTIAL FUFILLMENT FOR THE REQUIREMENT OF THE DEGREE OF BARCHELOR OF SCIENCE TABLE OF CONTENT CHAPTER 1 1.0 INTRODUCTION 1.1 OBJECTIVES OF THE STUDY 1.2 METHODOLOGY OF RESEARCH CHAPTER 2 2.0 PRODUCT IDENTIFICATION 2.1 THE PRODUCT 2.2 PRODUCT CHARACTERISTICS CHAPTER 3 3.0 SITUATIONAL ANALYSIS/PROSPECTS 3.1 MARKET REVIEW 3.2 PROJECTED…show more content…
(Note that if only strictly bottled water is considered, and pouch/sachet water excluded, Eva’s share would be above 50% in volume). Riding on the quality, reputation, distribution and marketing strength of its Coca-Cola brand range, the company has been the category is anchored on the combination of these factors and there is only a slim possibility of it being displaced by a rival. The brand’s distribution is built on the back of Coca-Cola’s, so wherever there is Coca-Cola (which has a share of 58% in carbonates) there is also Eva. The company has successfully positioned Eva as the brand of choice in the minds of consumers and the general perception is that it must be good if it is from…show more content…
Standard operating procedures must be clear and well spelt out and for all production activities, which include the following; Quality control Quality products that consistently meet the standard set for portable water must be produced at all times. Therefore it must be ensured that from raw water to packaging in carrying out the production processes must also understand the essence of personal hygiene. It is mandatory to operate a dual quality control system (analysis of water) i.e. retaining an external public analyst and an in-house check to ensure the consistency of product quality. If the company cannot afford to develop its own laboratory at the initial stage, the production staff should be educated on basic hygiene in order to prevent product contamination during handling and treatment. The public analyst should take product samples and analyze same at specific period of time. Reference samples of all batches produces must be taken and kept in the factors for at least one month after the date of production.
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