FEASIBILITY STUDY FOR BAJAJ 125 CC MOTORBIKE Essay

5507 WordsMar 15, 200923 Pages
EXECUTIVE SUMMARY The report focuses on the study conducted for testing the customer preference for the 125cc bike. The major objective of the research was to identify the existing competitors for Bajaj Auto Ltd. (BAL), and to determine the customer’s brand preference, loyalty, price they are willing to pay, and the 125cc bike market for Bajaj. To accomplish these objectives an exploratory study was conducted by taking the responses through questionnaires from a sample of 100 which included 50 bike users and 50 non- bike users residing in Mumbai and Thane belt. From the analysis it was found that HONDA was the major competitor of Bajaj securing almost 46% of the people’s preferences. It was also found that majority of the consumers are least concerned about the price and that there was a huge market for the 125cc bike but BAJAJ 125 wasn’t accepted to the required extent. During the survey a lot of questions were raised and doubt expressed about whether 125cc can provide better fuel efficiency and power. Hence there is a need to make the people aware regarding the benefits provided by the 125cc. PROBLEM STATEMENT The study of bike market for Bajaj in the 125cc segment. RESEARCH OBJECTIVE The objective of the Research is to:  Identify the Competitors.  Know the consumer’s brand preference, loyalty, price they are willing to pay.  To know the market for 125 cc bike. BACKGROUND OF THE TWO WHEELER INDUSTRY India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This distinction was achieved due to variety of reasons like restrictive policy

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