Fc Fruit Essay

2219 Words9 Pages
MARKETING PLAN FC-fruit Center Building and development TABLE OF CONTENTS 1. Executive summary……………………………………………………….…………1 2. Purpose…..……………………………..………………………………….…………1 3. Situation analysis………………………………………………………….…………1 3.1 Market overview………………………………………………………..…………1 3.1.1 Geographic……………………………………..……………………..…………1 3.1.2 Demographic………………………………………………………….…………1 3.1.3 Market needs………………………………………………………….…………2 3.1.4 Market trends……………………………………………..…….…….…………2 3.1.5 Market growth………………………………………….…………..……………2 3.2 Macro environment……………………………………….…..……………………2 1. Political………………………………………………………….………………2 2. Economical………………………………………………..………….…………2 3. Social……………………………………………………..……..………….……3 3.2.4 Technological………….……………………………….……….……..…………3 3.3 Customer behavior analysis……………………………….……….………..….……3 3.4 Competition analysis……………………………………………….………….……3 3.4.1 Direct competitors……………………………………….……….….……………3 3.4.2 Potential competitors…………………………………………….…..……………4 3.5 Company analysis (SWOT) ………………………………………...………………5 4. Marketing strategy……………………………………………………………………6 4.1 Mission……………………………..………………………………..………………6 4.2 Marketing objective……………………………..……………………… …………6 4.3 Segmenting the markets……………………………..………… ….………………6 4.4 Target consumers……………………………..……..………… …….…………6 4.5 Media influence……………………………..……………… ……………………6 4.6 Positioning statement……………………………..………… ……………………7 4.7 Marketing mix……………………………..……………… ……..………………7 4.7.1 Product strategy……………………………..……………… ……..……………7 4.7.2 Price strategy……………………………..……………… ……..….……………7 4.7.3 Place strategy……………………………..…………. .… ………………………7 4.7.4 Promotion strategy…………………………… ..……… ………………….……8 5. Financials……………………………..…………………………… ……..……8 5.1 Sales forecast……………………………..…………………… ……...……………8 5.2 Expense forecast……………………………..………………… …….… .…………9 6.

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