Fast Food Nation Summer Reading

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Lesson One – Identifying Arguments Argument #1 Chpt. #2 Pg. #42 Rhetorical Triangle 1- * Who is the speaker presenting in the argument? Fast Food Companies * Who is the intended audience? The intended audience is Americans * What is the purpose? The purpose is to inform the people of America that it is unjust to target children for advertising. * The claim of the argument is- The author claims that fast food corporations are targeting small children for their advertising. “Major ad agencies now have children’s divisions and a variety of firms focus solely on kids.” * The warrant of the argument is- The data clearly shows that fast food corporations have multiple divisions and firms solely focused on children. * Briefly discuss one of the major rhetorical devices used and the impact it has on the argument. The purpose on the argument is one of the most important devices used. It shows why fast food companies shouldn’t focus or target children in their ad campaigns for the fact of the matter is they are too young to know what’s good and bad. “Michael Pertshuck, the head of the FTC, argued that children need to be shielded from advertising that preys upon their immaturity.” * What type of appeal does the speaker rely on most – ethos, pathos, or logos? The speaker mainly relies on logos. “-children need to be shielded from advertising that preys upon their immaturity.” Argument #2 Chpt#3 Pg. #60 Rhetorical Triangle 2- * Who is the speaker presenting in the argument? Fast Food Companies * Who is the intended audience? The intended audience is Americans * What is the purpose? The purpose is to show that fast food companies prefer unskilled workers to save money, and will go to great lengths to obtain this. * The claim of the argument is- The author claims that fast food corporations prefer unskilled
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