One of them is McDonald’s, an American fast-food restaurant, founded 70 years ago. It is one of the first fast food restaurants, and becomes one of the most famous in our world. This research has as a goal to show that McDonald’s is the company that earns the most profit in the fast-food industry. Thus this research will give some knowledge about McDonald’s Company and will show if the hypothesis is true or false. “Fast food is the term given to food that can be prepared and served very quickly.
Industry Analysis Intensity of Rivalry among incumbent Firms Jack in the box is part of the fast food hamburger restaurant. The fast food industry, we also call it as Quick Service Restaurants. It can be separate into pizzerias, carryout, cafeterias, and sandwich shops. The modern system of fast food is started in the middle of 1930’s Great Depression. With the development of the society rhythm, the fast food has become necessary industry for people's life.
Critical Analysis of Super Size Me McDonald’s feeds more people each day than the entire population of Spain. It is facts such as these that inspired independent filmmaker Morgan Spurlock to investigate deeply into the full effects of America's favorite fast food joint. However, Spurlock chose not to take the typical approach. Instead, he chose to launch a thirty day trial diet called the "McDiet." Over the course of a month, Spurlock commited himself to a diet consisting purely of McDonalds menu items.
Title Name Ethics/316 Date Professor: Cross Cultural Perspective: The McDonald's restaurant concept was introduced in San Bernardino California by Richard and Maurice McDonald of Manchester, New Hampshire in the 1940’s. The Company was later modified by their business partner Ray Kroc of Oak Park Illinois in 1955. Ray Kroc, bought out the business interest of the McDonald brothers and formed McDonald’s Corporation. McDonald’s is known for their fast food chain selling breakfast products, hamburgers, french fries, chicken, soft drinks and milk shakes. It is now a symbol of globalization and the American way of life.
Also, because places such as Burger King and McDonald’s cost less than a fancy dining place, they feel they are getting a big bang for their buck. Some people when dining out at a fast food restaurant like to choose McDonald’s because, some of the McDonald’s restaurants have a playground inside that children can play on while their parents eat and have adult conversations, Burger King does not have this option. McDonald’s started its business in 1940, and serves about 68 million people on a daily basis. They also have restaurants in 119 countries, with 34,000 restaurants in the world. They also employ 1.7 million people.
The fast-food industry is a variety of different chains of restaurants. These restaurants serve all different types of food at a speedy pace to everyday America. The kids are home from school, mom or dad just got out of work, and there is no time to cook dinner. The quickest and most convenient thing to do is to get food from their favorite fast-food chain. The book Fast Food Nation would open the eyes of most Americans to behind the scene of fast food.
The corporation started out as a small drive-through in 1948 by brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. Mr. Kroc bought out the McDonald brothers in 1961. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 billion in annual revenues.
At United States of America, nearly 40% of adults are having obesity problem. Due to United States of America, is having the most number of fast-food shops at the world. McDonalds, KFC, Burger Kings, etc are some famous fast-food shops which base at United States. In the film, “Super-Size Me” (2004) mentions that mostly Americans’ workers are going to buy fast-food meals as their lunch or dinner and they bought super-size meals as the shopkeeper had asked them to buy the biggest size of the meal and the price of upgrading the size is very cheap. In 2006, McDonalds’ revenue is above 20 billion U.S.
McDonalds and Burger King have both been in business for over 50 years. McDonald’s was one of the first fast food restaurants, bought from a man who sold shake machines. McDonald’s has a clown named Ronald McDonald for their mascot, and Burger King has a king for their mascot. They both sell their signature burgers, one being the Big Mac, and the other being the Whopper. Although they may seem the same to some, they are both different in appearance, size, taste, smell, and health.
Now, they are choosing to eat fast food such as pizza, sandwiches, or hamburgers on a regular basis. Fast food originated in southern California and can now be found at every other major intersection in your city. “Fast food is now served at restaurants and drive-throughs, at stadiums, airports, zoos, high schools, elementary schools, and universities, on cruise ships, trains, and airplanes, at K- Marts, Wal-Marts, gas stations and even at hospital cafeterias” (Schlosser, “Fast Food Nation”). Fast food corporations spend billions of dollars to market their product to children, build restaurants near schools, and even build establishments inside of school cafeterias to make it more efficient for the consumer. “In 1970, Americans spent about $6 billion on fast food; in 2001, they spent more than $110 billion” (Schlosser, “Fast Food Nation”).