Fast Food Nation Essay

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Fast Food Nation Today’s culture has immensely changed from that of the 20th century. In Fast Food Nation, Eric Schlosser addresses the reason that America is the birthplace of this fast food frenzy. Everywhere you go in America, the same exact stores and restaurants are always there. “Almost every facet of American life has now been franchised or chained”. Everything that we see is no longer unique, but similar copies of other franchises in the business. People tend to be drawn to familiarity. Therefore, franchises purposely make every single store look exactly the alike to trigger a sense of familiarity and make the customers want to shop there. Knowing how the experience will be will draw the customer, because the sense of the unknown often scare them away. This has evolved our consumer culture. People will more likely visit a name that is more recognized. The way that these businesses create identical twins all over America is a tactic of place marketing. Now every place looks similar to the next, and the distinct style of different areas and cultures is now lost. Another aspect that demonstrates this demeanor is that franchises have begun to look overseas to expand their sales and revenue. McDonalds alone has over seventeen thousand restaurants in more than 120 countries throughout the world. About five new McDonalds restaurants open each day, four of them being overseas. What large food companies are now finding is that money is no longer found only in America. By expanding their business to other countries, there is more money to be brought in. Hundreds and thousands of companies that we are familiar with operate in other countries around the world. You can find a KFC, McDonalds, or Burger King anywhere in the world now. This is a large example of globalization. Better technology means that companies are now able to operate in different places around the

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