Australia’s Social & Culture History In The Post War Period Fashion During the 1960’s there idea of fashion wasn’t very far from today’s point of view towards fashion. The females liked thing like the mini skirt, high boots with a heel, pantyhose, op art dresses and more. While the males preferred things like the wide ties, suits, paisley shirts and more. For hairstyle the almighty Afro was very popular as well as ponytails for girls and crew cuts for boys. Today fashion is very similar between the females but has changed a bit for the males in bit the clothes and hair department.
With such recognition, Ralph Lauren has been able to expand its product offerings from not only men and women’s apparel, but also into jewelry, fragrances, and home furnishings. With their brand image being consistently developed across an expanding number of markets, Ralph Lauren comprises one of the most widely recognized families of consumer brands (Annual Report). Not only is the brand name ‘Ralph Lauren’ world renown, but also the Polo emblem of a man on horseback with polo stick in hand is very highly regarded in the fashion world. Ralph Lauren himself stated that he was interested in, “style, but not flamboyance, but sophistication, class and an aristocratic demeanor” (Funding Universe). With such a substantial influence on the way people dress, Ralph Lauren has and continues to have strong consumer following with extremely loyal customers.
The 4th arrondissement, known for its culturally alternative setting is home to several art galleries and public spaces and is renowned for its acceptance for new and modern ideas. However, when construction began in 1971 on the soon to be Pompidou Centre, the presence in one of the oldest districts in Paris would soon be the focus of much controversy. As the ideal style of such buildings as museums, libraries, and concert halls were traditionally approached with the typical classical style the Pompidou would soon put a modern twist in the minds of designers and viewers alike. The New York Times noted that the design of the Centre "turned the architecture world upside down. "# With The dream of former president Georges Pompidou, this center for 20th- and 21st-century art, jarred the old Beaubourg neighborhood of Paris.
Prada also captured the attention of literary and cinematic audiences when the novel "The Devil Wears Prada" was first published in 2003, and then was made into a movie in 2006. Prada brand's distinctive originality is built on its unique approach to style, craftsmanship and constant innovation in materials and designs, as it unceasingly exert creativity in the development of fashionable designs, sophisticated fabrics and innovative production techniques. At the heart of the evolution of fashion, Prada has been a sophisticated interpreter of its times and a forerunner of style and trends. The Prada brand targets an international customer base that is modern, sophisticated, attuned to stylistic innovations, and expects craftsmanship of the highest quality. By combining an attention to detail and quality with cutting-edge styling, it aim to make each of our Prada designs one-of-a-kind.
The Laurel “The King of fashion” set me inquisitive and the readings and facts belittled the prominent pioneers and enlightened the true harbinger of the modern fashion. And there was no turning back in appreciating the harbinger of modernism. Poiret was an influential French designer of early twentieth century who led a fashion renaissance, abandoned from the rational fame for a long time is celebrated as the true precursor who created the standards of modern fashion. He was an inspiration of not only passion but also state of the art hard work and smart work. He moved with the time and focused on creativity rather than expensive couture.
Models played gauche, boutiques and unisex made an entrance (Watson 14).” During this decade, the men’s fashion consisted of buffalo plaid shirts, tight- fitted shirts that would be worn with narrow labels and drain pipe pants, and the hipster pants came into style. Another bold trend was the different variety of collars. “Some very famous collar styles were the turtle necks, which were mainly designed on sweaters and vests (Jadhav).” “The Nehru collar also gained popularity which was inspired by the Indian look for politicians and was a favorite with "The Beatles" and other 60's celebrities (Jadhav).” The women’s fashion trend of the decade went through several different changes.
The final result of this phenomenon is for example celebrities wearing flip-flops and tattoos, the Saint Laurent’s FW13 collection with a strong influence of street style and even princesses wearing overalls (Princess Diana in the 80’s). 3. Personal perspective I believe the trickle up theory is one of the most influential methods nowadays in the Fashion industry since the 60s. The Fashion world shifted after the War, women started to have a different role in society and society itself changed. The people on the street started to influence the designers and Art was no longer an elite exclusive thing, making the Fashion world open up for everyone.
For the first time fashion designers started to explore aesthetics and design. This development reached its peak during the late 20th century with the emergence of visionary designers such as Vivienne Westwood, John Galliano and Alexander McQueen . Their rebellious designs that were often contextually as well as visually challenging seemed to completely disregard any conventional design elements but because of their ingenious use of compositions and ambiguous balance created by asymmetry and imbalance , they gained wide acceptance as well as critical acclaim in the fashion world but ultimately, it’s the context which gives any artist the freedom to explore and it is the context in which these radical designs were shown that enabled the world to change its view on design elements and aesthetics. Fashion designer Vivienne Westwood stood against everything conventional. Westwood began her career as a punk designer designing outrageous
The clothing that one chooses to wear can greatly impact the viewer's perception that that person, for instance a businessman in a suit and tie will convey a sense of professionalism that a man in a pair of scruffy jeans would lack. Perhaps none new this better than Cecil Beaton: Cecil Beaton was a legendary photographer who's work has influenced an incalculable amount of people, especially fashion photographers. Beaton was born in London on January 14th 1904. He is best known for his fashion photographs and portraits of 'high society'. He worked as a staff photographer for 'Vanity Fair' and 'Vogue' (which he worked for over thirty years – American and British) in addition to photographing celebrities in Hollywood.
The members of this group quickly became famous as the new bohemian hedonists, who celebrated the way of rebelliousness and natural creativity (Gair, 2008, P. 26). The beat generation originally met in New York but later on they all except for Burroughs moved on to San Francisco and started associating with San Francisco Renaissance in early 1960s. This was a huge transformation to the sixties culture which by the duration of time changed beatnik to “hippie” in the urban life and nationwide. It is very interesting to know where the beats got their name from. The name “beat” was originally brought up by Jack Kerouac in 1948 to differentiate the underground and rebellious youth group in New York.