Fashion And Post Modernism

2505 Words11 Pages
Darkness floods the room and a calm silence hangs over. Out of the darkness comes an angel. She radiates a light that is blinding. The pupils watch, mesmerized by the sight in front of them. As she walks towards the audience, her mile long legs are seen. She exudes poise and confidence. Her skyscraper heels hold her up; she is tall and proud. At the end of the runway, she displays an aesthetic masterpiece that has been carefully sculpted, crafted and made to make a statement. There, on the runway, the model is responsible for unraveling this statement to the rest of the fashion community. The world of fashion depends on the work of art on her body; it shows them what their future holds. The fashion industry prides itself on bringing the most innovative and ingenious creations to the world. But, this mentality did not emerge out of nowhere. It came from the post-modern era. Striving to create the next best thing, the fashion industry looked to postmodernism, a time that drew pieces of the past to move forward to the future. The influence of postmodernism is needed in fashion in order to keep the fashion industry alive. In order to fully understand how both spectrums relate to the other, the post-modern must be discussed. The term post-modern covers a broad range of meanings. Each meaning simultaneously applies to the fashion world and bridges both together. A theorist, Frederic Jameson, defines post modernity in many different ways. In his essay, “Postmodernism and Consumer Society,” he first describes postmodernism as “the erosion of the older distinction between high culture and so-called mass or popular culture” (112). This “erosion” is more like a shift away from all things that are the norm. Water erodes rock, and after many years the rock is transformed into something new. This new product represents the change that has taken place over time. This can be
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