Fair You- a Fairness Cream Marketing Strategies.,

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Product: FAIR YOU- A Fairness Cream Executive Summary Vision Our vision is to see our product i.e. ‘fair-you’ as the most successful product and capture market within the 3 years span. We urge to spread awareness, about using non –toxic material for manufacturing of cosmetic products. We want to have a strong grip over our customers, perspective customers and within market. We are sure that with the kind of marketing techniques and aggressive advertisement we would achieve our vision within few years of time Mission The company's mission statement will be as follows- * Our main mission is to run a financially viable manufacturing unit. * As a cosmetic product we want to establish a strong relation with our customers and want to meet customer’s expectations, by giving an effective fairness cream which is 99% made with non-toxic chemicals. * We would provide high quality cosmetic products which ensure consumer’s skin health. * We would ensure employees satisfaction and enthusiastic work within environment. * Our mission is to ensure fairness and understanding between staff, management, customers and vendors. Objective Our main objective as an organization is to earn profit and establish a loyal relationship among suppliers and customers. Our secondary objective is to educate the target audience about the disadvantage of using toxic chemicals for cosmetic product specially incase of fairness cream. Business Concept We are 6 partners and our business concept is to launch a fairness cream called ‘fair-you’. We are targeting women and girls who want fairness cream which is non-toxic. According to us, our concept of ‘fair-you’ which is a non toxic and 99% free of chemical. Our aggressive marketing technique and well balanced finance allocation would showcase a great success story because we have come up with new and interesting

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