Facilities Design and Operations Management

1415 Words6 Pages
In the recreation and sports industries, customers are very valuable to them. As a commercial operation of recreation or sports business, the main purpose of it is to make profit. Moreover, the commercial association must attempt to build a strong bond with their customers. The stronger the bond with customers, the more profit the organization can earn. Thus customers are very valuable to the commercial organization of recreation and sports. On the other hand, as a non-government organization (NGO), the aim of it is to support or engage in sport activities of public interest. Besides, customers are the main target for their activities. If there are more customers participating to their activities, then more people can benefit from their activities. Otherwise it cannot meet the purpose. Therefore customers are valuable to the NGO. Furthermore, it is important to cater for customers’ needs in the recreation and sports industries. According to ‘The Business of Sport Management’, it states that ‘satisfying customer needs is the heart of marketing in any context, as is the notion of finding the right customers. Needs are satisfied by the benefits offered by the sport provider.’ This shows that in the recreation and sport industries, to attract more and right customers, the organization has to satisfy their needs, whatever commercial or non-profit. If they do not cater for their needs, they cannot meet their own purposes. Therefore it is important to cater for their needs in the recreation and sport industries. In this part, I am going to discuss some types of needs that customers may have at a sport or recreation facility. They are safety and security, hygiene, changing rooms and toilets and seating. Safety and security At a sport or recreation facility, safety and security are parts of the most basic needs. It is because if the facility is not safe and

More about Facilities Design and Operations Management

Open Document