Facebook is a part of the fairly new industry of social networking via the internet. One of the seven basic truths taught to Communications students is: all new media are scary. When the television first came out, people feared that watching so much violence and promiscuous activity would lead viewers to copy the actions they viewed. This theory, called the Legacy of Fear occurs each time a new medium is introduced, and social networking is just the latest fear (Hanson, 2007).
The external and international environments of Facebook play a vital role in its success. Facebook was created in the United States, but has customers from...