External Factors Affecting Event Planning

738 Words3 Pages
Both large and small businesses are not only subject to influence by internal factors but also external environmental factors that may be beyond the control of the firm. Therefore, all business need to make prudent marketing decisions that put into consideration all the marketing elements and create an accurate position of the company in the market. Some of the external factors that are likely to affect our business as discussed. Regulatory considerations: The planned Tarpus Event planners like any other business require registration and business licenses that are specific to the state of Indiana. Additionally, our business shall need a viable general liability insurance that covers the employees and business property. Our business shall…show more content…
Over the years, Indiana State has positioned itself as the most preferred State for young people in their junior and middle level of employment and those hoping to start families. It has been necessitated by favorable working conditions, fair wages and the emergence of companies. Additionally, most companies and families within the state often have events to either commemorate special occasions or team building purposes. The high expenditure trends among the residents make our business best suited for their needs. For a long time, people have hoped to have a company that is on par with current happenings with regards to event…show more content…
Tarpus Event planners will be set up in the backdrop of invaluable technical gaps that have been missing among other established companies. Today, we have created a social media department that shall look to connect our business to the social world. We are hugely active on Facebook, Twitter, Instagram where most of our customers are based. Additionally, we have set up an online buying platform which enables our clients to buy products and services online. We are affirmative that social media shall help us get close to our customers, understand their needs and incorporate them into our decisions. Consequently, social media and all other technological scopes shall be essential in helping us understanding and adapt to the changes that happen in the market. Social factors: According to Richards (2016), no business exists in a vacuum. They operate in environments where there are people and other social, cultural aspects as such to be successful. Tarpus Event planners must be aware of the dynamics of the culture and society within which we operate. It will help us adapt to the changes and stay ahead of the competitors while being relevant to the minds and pockets of our
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