External Environmental Analysis of Sony Bmg

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2.1 External Environment Analysis of SME (Sony BMG) Laws and regulations What are some key laws and regulations under which this company and the music industry must operate? The music business is largely a self-regulated industry, but there are laws and regulations which include copyright regulations and publisher rights. It also includes the right of the U.S. Patent & Trademark Office to decide and regulate the names and logos of a band. Naturally the U.S. Judiciary System is the final authority for any regulation in the music business. The economy How does the state of the economy influence the sales of this company’s products? An economic downturn has sparse impact on the music industry than on other industries. Online music sales are generally cheap and therefore less likely to be affected by a recession. Technology What new technologies strongly affect the company you have selected? The digital revolution has an important impact on the global music industry market. The development of information and communication technology is driving change and is affecting the industry’s business operation and structure. On the one hand side dominant developments like mobile and portable music devices, extremely expanded the consumption of music. Online distribution of music has become the most important medium for music distribution and made the availability of music easier. With the consumers growing preference for single music track over album, single music track downloads are rocketing. Therefore Sony BMG has a contract with Amazon to provide its music online over Amazon’s online store. On the other hand side copying music without payment has also become easier. Demographics What changes in the population might affect the company’s customer base? Online music stores offer a wide variety of music tracks for every generation and every kind of
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