External and Internal Factors: Ford Motor Company Essay

1668 WordsMay 17, 20127 Pages
External and Internal Factors: Ford Motor Company University of Phoenix MGT-330 Management Theory, Practice, and Application Ronald Stirpe May 16, 2011 External and Internal Factors: Ford Motor Company Ford is one of the best-known brands in the automobile industry. According to ConsumerReports.org, when people are thinking of buying a new car, a Ford is the most common choice (ConsumerReports, 2011). This American-born company is the fourth largest automaker in the world and has met the demand of automobile drivers since 1903 (Bullard, 2009). Many of their achievements and much of their longevity can be accredited superior leadership and management strategies and techniques (Bullard, 2009). The four functions of management, planning, controlling, organizing, and leading, may seem like simple tasks, but how does Ford Motor Company master these tasks in light of the many external and internal factors that it faces daily? This paper documents the strategies and techniques used by Ford Motor Company to overcome factors in globalization, technology, innovation, diversity, and ethics. Globalization Globalization gives automobile makers an opportunity to broaden its consumer base on a worldwide level (Hammond, 2009). In 1993, Ford’s new Chairman and CEO, Alex Trotman, announced his plans to globalize the Ford Motor Company (The Henry Ford, 2010). This year, the company has 70 plants worldwide employing about 166,000 people (Ford Motor Company, 2011). Ford is capitalizing on a global economy is manufacturing its cars and car parts in different countries around the world (Ford Motor Company, 2011). By designing these cars and car parts according to the region in which they are sold, Ford can meet the demands of American and international consumers alike (Hammond, 2009). One way they are successful in globalization is through sufficient management

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