External Analysis Energy Drinks

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1. External Analysis name (S)________________________________ 2.1. Chief economic characteristics: _________________________________ Chief economic characteristics | Com* | PP* | Perspective of industry’s insiders | Perspective of industry’s outsiders | Perspective of Company | Market size:Large, Medium, Small because: (Show Dollar size of market and indicate whether large, medium, small….explain what impact on Competition will be. | (+) (-) | (+) (-) | , , (You cannot just “reflect” the impact with a symbol but need to “EXPLAIN”)Same for Below | , , | , , | Market growth rate:(Fast, Medium, Slow) (Stage of the product life cycle-Growth Stage) because: (explain what impact on Competition will be.) | (+) (-) | (+) (-) | , , | , , | , , | Scope of rivalry(Broad, Narrow)because: | (+) (-) | (+) (-) | , , | , , | , , | Number of rivalries(Many,Moderate, Few)because:***** | (+) (-) | (+) (-) | , , | , , | , , | Product differentiation(Strong, Medium, Weak)because: | (+) (-) | (+) (-) | , , | , , | , , | Buyer’s needs & Number of Buyers): (Constantly changing) or Not) (Many, Few)because: | (+) (-) | (+) (-) | , , , , | , , , , | , , , , | Vertical Integration(Strong,Medium, Weak because: | (+) (-) | (+) (-) | , , | , , | , , | Learning and experience effects(Strong, Medium, Weak) because: | (+) (-) | (+) (-) | , , | , , | , , | Capital investment(High, Medium, Low)because: | (+) (-) | (+) (-) | , , | , , | , , | Product Innovation(Strong, Medium, Weak)because: | (+) (-) | (+) (-) | , , | , , | , , | Pace of Technological change:(Fast, Moderate, Slow)because: | (+) (-) | (+) (-) | , , | , , | , , | Economies of Scale:(Strong, Moderate, Weak)because: | (+) (-) | (+) (-) | , , | , , | , , | Conclusion: Be sure
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