1.1 Explain the various elements of the marketing process: 1.1a Elements of marketing process : The process of determining and satisfying customer’s needs is marketing process which includes the following elements: Situation Analysis Marketing Strategy Marketing Mix Decisions Implementation Control 1.1b Situation analysis: 1.1b.1 Broad trend: - Economic growth rate is up to 6,0% (Linh, 2012). - People’s material and spiritual life are improving and consumer needs are diversify. - Understanding
| Marketing Principles | Credit Value | 15 | Lecturer | --------- | Hand Out Date | | Hand In Date | | Scenario Prepare a report based on following tasks: | Tasks | AC Covered | To achieve Pass | LO1 | P 1. | Explain the various elements of the marketing process | 1.1 | | P 2. | Evaluate the benefits and costs of a marketing orientation for a selected organisation | 1.2 | LO2 | P 3. | Show macro and micro environmental factors which influence marketing decisions
along with an understanding of how the future may impact these goals. * Understand entrepreneurship and wealth building. * Explain free market capitalism. * Describe and explain how to start a new business. * Describe and explain home-based entrepreneurial endeavors. * Explain how intermediaries perform the six marketing utilities. * Explain the advantages and disadvantages of trade protectionism. * Compare the business-to-business market and the consumer market.
Marketing Principles 1) Marketing concept and process 1.1 – Explain the various elements of the marketing process. To start this task off, we need to use an example of a store to explain what the companies policies are to help what the various elements of the marketing processes. The store that I have decided to use to help explain this is Wilkinson. Wilkinson is a store that is renowned for the products that it sells, for example, a wide range of food, home, health and beauty
Explain free trade. 3. Explain the difference between absolute advantage and comparative advantage. 4. Explain business, goods, services, and revenue. 5. Define and explain entrepreneurship. 6. Explain economics and resource development. 7. Summarize Adam Smith’s theory. 8. Define and explain the various forms of business organization to include partnerships, franchising, and corporations. 9. Define and explain international and global marketing. 10
Unit 4: Marketing Principals Student ID: 23449 Student Name:FarzanaChowdhury Assessor Name: M T Islam Internal Verifier Name:John Jones I certify that the work submitted for this assignment is my own and research sources are fully acknowledge Student Signature: Date: 05/01/15 FarzanaChowdhury Table of Contents Introduction: 2 LO1: Understand the process and concept of marketing 2 LO1.1: Explain the various elements of the marketing process 2 LO1
outcomes On successful completion of this unit a learner will: LO1 Understand the concept and process of marketing LO2 Be able to use the concepts of segmentation, targeting and positioning LO3 Understand the individual elements of the extended marketing mix LO4 Be able to use the marketing mix in different contexts. Context The purpose of this assignment is to apply your knowledge of marketing to Dell (well known computer supplier) through an informal report. Your report should answer
Marketing Management - Sales Skills Electives MKTG 1323 - Effective Public Speaking Term: | Fall 2011 | Total Hours: | 36.0 - 45.0 | Course Credits: | 3.0 | Course description Emphasizes the development of public speaking skills and the principles of effective oral communication. Films, buzz groups and closed circuit TV are utilized. Each student is expected to prepare and deliver a weekly oral assignment. To be successful in this course, students must be able to communicate well in English