Explain in 250 Words the Keys for a Successful Digital Marketing Plan

253 Words2 Pages
“Digital is like hydrochloric acid, it burns through everything,” according to Rishad Tobaccowala touted as ‘marketing’s digital provocateur’. Such ‘radical’ thinking is continually validated in my daily work when I see the need for a comprehensive approach to developing digital strategies as opposed to focusing on tactical plans. In fact, I believe that companies don’t necessarily need digital marketing plans per se, but rather holistic marketing strategies applicable for the digitized world, the one integrating appropriate instruments and working seamlessly with other initiatives, PR included. In real life, however, companies often don’t have a unified ‘digital’ vision when various departments engage in dispersed and uncoordinated initiatives. Two aspects of utmost importance come to the forefront of strategy planning: relevant objective-setting followed by assessment of effectiveness. Oftentimes, clients would focus attention on latest technological trends failing to link digital initiatives to the bottom line. Organizational goals and overall business strategy should be at the cornerstone of all marketing or PR plans and the outcomes should be critically evaluated. In contemporary world, it’s inevitable that companies should understand their customers’ online behavior, learn from real-life B2B and B2C examples or even social media experiments, often choosing in favor of an ‘imperfect’ strategy now given the rate of change. We are also witnessing that any company’s marketing plan automatically transforms into a digital marketing strategy given the nature and methods of communication. In the end, however, it’s important to remember to be a ‘social’ organization instead of just practicing social media

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