Exit And Entry Strategies

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eNazeem Stuart Economics Case 2 2-4 Due to entry and exit strategies, firms in a global economy are able to multiply or decline over a period of time depending on the industry. With regards to soft drinks Rasna Ltd. A leader in the Indian concentrated soft drinks market that sells nearly 2 billion glasses of the product each year, recently announced to boast its exports by 30 percent. Systematically a boost in imports this size can only constitute to a high demand for the products in the markets the plan to penetrate. Right now the company exports products to nearly 40 countries and is looking to break into U.S. and U.K. markets. These technological changes and changes in government regulations are main factors in the positioning of the supply curve, along with these changes, an excise tax will also be added on each unit of output sold. All these factors will have a continuous shift in the supply curve that leans to the right, and negatively impact the bottom lines of firms that sell in the market. The interaction also reduces the equilibrium prices of soft drinks in the market and increases demand, a great success for Rasna if the move goes well. If government decides to set restrictions on Rasna they most likely will come in the form of Price ceilings and Price floors. A price ceiling is the maximum legal price that can be charged in a market. The price floor is the minimum legal price that can be charged in a market. In essence a reduction in the equilibrium price will spark consumers the purchase more of the good but profits of competitors will fall. With the increase of demand at such a low price, I feel that lost in profit for so many U.S. companies would spark government to set a price ceiling so they can be able to reduce the quantity available in the market. If no restrictions are put in place by government a Comparative Static Analysis is done,

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