Executive Summary

454 WordsJan 13, 20152 Pages
Watson Incorporated Executive Summary Template Watson Incorporated was founded in 2014 and is a growing company in the business world. We strive to bring business to other big businesses. Our principal offices are located in the US and is branching out to India. Business/Product or Service Watson Incorporated brings business to higher end businesses such as NIKE. The Company produces/provides the following products/services: Financial help, Operations, Marketing strategies and most importantly information about the industry in order to make sure your business will succeed. Presently, our biggest customer Nike is in the maturity stage. It competes primarily based on the company expanding to India. Our future plans include developing a bigger name, income, and overall business for Nike in only a couple of months. The Market We define our market as athletic wear and accessories for both men and women. The total market size was approximately $10000 last fall, and is expected to grow by 70% by 2016. We currently hold 62% of this market and believe we can capture 20% of it by 2016. Some of our most notable customers include Nike, Adidas, and Reebok. Competition We compete directly with worldwide competitors and US. Our product is unique/superior because of its strong benefits. We have a competitive advantage because of our speed to market, established brand name, low cost producer status. We anticipate new companies to enter this market. Risk/Opportunity The greatest risks associated with our business today are trouble adjusting in new culture. We feel we can overcome these risks because of our dedication to research before taking action. Our biggest recognized opportunities include education to all employees, living in the area the company is located in, and most importantly our high working research team. Management Team The management team

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