Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
By establishing a learning environment the organisation is better prepared to conduct business, retain staff and ensure the organisational goals are met. The creation of the learning environment is cyclic in nature and results in a better trained, more competent workforce. Maximum participation can be achieved by ensuring that the employees affected by the training are involved in some manner in the decision to provide training. This may be in the design or development of the training or simply running a skills audit on the individual or team to determine what training is required and if the proposed training is directly related to the needs of the individual, team or organisation. However some barriers may need to be overcome such as reluctance to change or urgency of tasks.
In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business. Improving the website will definately allow the business to improve service therefore will atract more clients to increase revenue. Fixing this issue will improve many other areas of the business and become a better
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
Another trade-off for the company will be the stores performance. Because this is a newly acquired system, employees – although trained on how to operate the system will surely run into issues at the register. This will make for longer lines at the store and will require employees to handle unruly customers. The trade-off for spoilage will require the store to account for more deliveries from wholesalers for the products that will need to be stocked. This will ensure more delivery fees and more paperwork for the company.
Companies do this by gathering information about other similar companies, customers, and products. Competitive intelligence information is used in the decision making of managers and executives to support strategic decision making for the company. It is important for Kudler Fine Foods to know what their competitor is doing for several reasons. First, if their competitor is offering a promotion to the public that is attracting more business, then Kudler Fine Foods will want to offer something along the same lines so more business will sway in their direction. Second, although the company may feel that they offer the best product, if the public feels that the competitor is offering a better product, they may want to consider changing their supplier of certain food products.
The creation of a roadmap to a strategic plan should be followed up with a scorecard of the business. The scorecard will allow the business to see if the roadmap is work or not and allow some adjustments to the plan where needed. As a small bakery it is important that my strategic plan helps to drive consumers and generate revenue. Small businesses needs to monitor their plan on a daily bases to stay ahead of the competition. Small business will need to think outside of the normal circumstances in marketing their product.
This system that is founded on the job analysis has lead to a formal structure job descriptions which is how the pay scale the company uses is put in place. Employees will step up and help the company by doing other duties or help with the duties of new positions so the company can stay competitive in the market. Companies will ask employees to do this if they have had to cut staff or if they are adding certain jobs to the company but do not want to add any more staff. In order for the company to stay competitive with other companies each company will need to have policies in place that will help and maintain what they have already established. By having these policies it will show that the company is willing to be competitive and will do what it takes to recruit and retain employees.
Employers want engaged employees because they deliver improved business performance. The aim of this report is to consider the approach that Nazareth Care has in this one area of Personnel Management, this being staff engagement and how we as an organisation can retain our good staff and keep them engaged
Employee Motivation Theory Often times companies that struggle with the relationship between the employees and the goals of the organization; sometimes the moral of its employee is thread that sets the relationship apart. Managers have made several failed attempts to establish that relationship with the employee to knit them together with the goals of the organization. Therefore, the company level of accomplishments is diminished. A good manager has learned good people skills, and often times he/she is able to motivate their employees to increase their output. It is important to be able to penetrate any barriers that the employee may have as a defense mechanism.