As stated by Killian and McManus, social media is dominating the consumer conversations as well as pop culture. The new developing consumer environment has resulted in brand managers seeking ways in which to promote their brands with minimizing the possible negative impacts. This transition into the digital age has come with several difficulties. The difficulties are suggested to be a reflection of companies not being accustomed to consumers having a platform by which they are able to express their thoughts in a mass medium (Killian and McManus, 2015). The early part of the 21st century came with an exponential growth in new media, this new media having two key characteristics, digital and interactive (Winer, 2009).
Digital Activism Introduction Research Question Scholars frequently assert that participation is a key feature of our interaction with digital media. For example, Mark Deuze argues that ‘[p]articipation must be seen as a defining principle of digital culture’ (2006, p. 67). Increasingly accessible and manipulable digital media formats – and means of publication – point toward expanding opportunities for participation in what scholars have called ‘cultural citizenship’. Does ‘digital culture’ facilitate an enhanced opportunity for ‘cultural citizenship’? Digital Culture Digital Culture has been called many names by different theorists, cyberculture, information culture, internet culture, virtual culture in cyber society (Deuze, 2006) and so on.
HOW THE INTERNET AND DIGITAL CULTURE IMPACTED ON THE PRACTICE OF GRAPHIC DESIGN INTRODUCTION In today’s modern world, it could be said that most forms of mass media communication are produced, and increasingly, distributed digitally. These forms of media, as Charlie Gere (2008. pp. 13-14) explains are ‘beginning to converge with digital forms, such as the Internet, the World Wide Web, and video games, to produce a seamless digital mediascape.’ This essay will explore and discuss how this metastasis from traditional methods of mass media communication have impacted on the practice of graphic design, arguing both the positive and negative impact that digital culture has had upon this discipline. Arguments are to be structured around key topics such as historical perspective on pre-internet communicative practices and the impact of graphic design related social spaces. Furthermore, there will be analysis on the transition of graphic design from old media to new media and its state of continuity, the role of the designer within online simulation, and finally, to interaction; discussing how design has progressed from traditional methods and their continued orientation towards digital interaction, and the impact this has on graphic design as a discipline.
Applying the Sociological Perspectives to Social Networking In our modern era Social networking sites have had a very profound impact on our lives, it has influenced and changed the ways in which we communicate, interact, start and maintain our relationships. We could all pretty much agree that are many advantages, but with the good there is also threats and dangers of social networking, there are many sociological impacts to social networking sites that are bigger then we can imagine, like with the use of these sites we have almost completely eliminated are boundaries between our public live and are private one. Every day more and more people from around the world are gaining access to a wide array of media like the internet, and the amount of time we spend on line increases as well, with our tablets and smart phones we are connected to the world 24 hours a day. This paper will break down and discuss through contrasts and compression the three perspectives conflict, functionalist, and interactionist use in the study of Sociology, and there impact on social media. Starting with the Functional Theory, this theory explains the every aspect of our society is interdependent and is necessary for our society to function as one or a whole.
How is cognitive technology affecting our society and lifestyle today? In our society today, we routinely depend on the internet and various technologies to assist us with the informational demands of our current modernized lifestyle. Both the internet and a wide range of technologies fundamentally offer us with a whole variety of research material, a prospect to investigate further into topics for additional information, and to noticeably increase the information accessible to us. Neuroscientists, psychologists and researchers in the field of artificial intelligence (AI) – that is, teaching computers how to mimic and even improve upon the human thinking processes, have come up with the term cognitive technology to describe how electronic devices and other tools can assist and influence humans’ mental activities, such as learning, retaining and retrieving information for memory and problem solving (W. Richard Walker, 2004). As technology itself becomes progressively entangled within our daily regimes, we must ask, how is cognitive technology affecting our society and lifestyle today?
This essay will outline how Music Video converged with the Internet has transcended the ‘isolated’ artist into the cross over performer, which has brought upon new styles, models & genres of music. It will further discuss how ventures such as YouTube have affected the music video industry forever & furthermore how websites as such have potentially ‘killed the music video star’. Digital convergence is known to be one of the defining trends of the modern media environment that has transformed the way in which we view Music Video. This “ongoing rapid technological change (made possible by digitization & manifest in ‘convergence’) has produced a second wave of new media” (Jenkins, 2006:25) & ultimately watched the convergence between the Internet & music video transcend the ‘isolated’ artist to create the crossover performer. The power of collaborating both audio & visual mediums has forced singers to be tied to a particular song.
Therefore, globalisation through the digital age and transnational corporations can have a powerful influence on the reduction of inequalities, but can also cause inequalities to rise. Globalisation and the digital age have a strong relationship, and in some sense, they fuel each other. The digital age has meant the introduction of the internet, many social networking sites and knowledge based search engines such as Facebook, Twitter and Google. They have led to a faster growing rate of globalisation which has now made it easier to transfer knowledge and news around the world in a matter of seconds. This can be seen recently, in the Arab Spring, in which Egypt’s uprising was greatly influenced, caused, and widened by the social networks Facebook and Twitter.
Introduction Through the outbreak of social media the way society communicates and expresses itself has been fundamentally transformed. There are new social media websites created almost daily, and society's willingness to participate with them has grown tremendously. Most of what we do in our daily lives is reflected through our social media outlets, email accounts, online banking services, etc. As our presence online has grown and most likely will continue to grow, the haunting reality is that so too will the number of deceased users. Digital assets are becoming more and more important in our lives, and it is likewise becoming more and more important to deal with them after death.
Social media is about more than SNS, blogs, wikis, forums, podcasts, or social bookmarking though, it represents a “fundamental change in society, technology and business practices” (Brown, 2010). Human beings have always strived to form connections, groups and allegiances, the arrival of the internet and subsequently web 2.0 has not changed an individual’s basic desire to connect; they have just created a new way to pursue these connections through platforms that are not bound by demographics, geography or politics (Brown, 2010). Social media represents the next evolution in communication and
Contribution of Social Networks to Our Life As technology has been developing over the years the interest in social networks, so as their popularity, has grown. Normal, daily, face to face communication is now completed with a virtual one. More accurately, everyday communication has reached another level and has evolved from being mainly marked as a spoken discourse to being a mixture of the written and the spoken one. Social networks have made our communication a lot easier, more complex, richer, and their usage in many purposes is now a part of everyday life. The main purpose of social networks is communication.