. Examine the Representation of Women and Men in a Mainstream Magazine, of Your Choice, How They Work to Perpetuate Binary Opposite Gender Roles and Stereo Types? Illustrate Your Discussion with Examples from the Magazine You Have Chosen.

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5. Examine the representation of women and men in a mainstream magazine, of your choice, how they work to perpetuate binary opposite gender roles and stereo types? Illustrate your discussion with examples from the magazine you have chosen. Men and women stereotypes are incredibly different today as they were half a century ago. Gender roles are the most dangerous roles that society faces to this day, as there has been much controversy around men versus female dominance in households for a long time. Although there was definite male hegemony back in the 1950’s, women have eventually gained more power in modern society due to developed women’s rights in recent years. Men were once seen as the breadwinners, but now increasingly women choose their careers before starting a family and being the traditional housewife, and raising children. Women have also taken on “laddish” roles, such as young girls in gangs, and the increasing crimes committed by women. Gender roles seemed to have swapped round. The “metro sexual male” is becoming increasingly popular in modern day society, where men adopt female roles such as enjoying shopping, grooming, and being the househusband. The media debate that this may be “masculinity in crisis” (Horrocks, 1994). According to Achilles Heel “The new man was born in 1970’s, professional, usually white, heterosexual and between 25 and middle age. He is having somewhat of an identity crisis as his girlfriends discover feminism”. However, the male population are still seen as the “gender of oppression” (Hearn, 1987) and some women in the media are still ridiculed and treated like sex objects. Gender socialization also has a big impact on how men and women are represented, and how they behave. Hegemonic order secures consent from subordinate classes to the rule of the dominant through the mobilisation and naturalisation of the values and

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