Euro Disney: Flaws Euro Disney was the theme park built just outside of Paris France in 1992. There are many concerns regarding the initial failure of the theme park when it opened. What was the fundamental flaw in the Euro Disney development process? One of the major flaws that Euro Disney had in the development process was taking into consideration the lifestyle of the French and the European culture. The park was more “Americanized” and had little to do with European culture.
Just a few years before this document was written such events as the Massacre at Wounded Knee happened, I believe this was just too fresh in the minds of government officials that they didn’t want to risk having another situation similar to this with the Chinese. There were some very relevant points to be considered such as the Chinese were only contributing their wages to society if it was absolutely necessary for their survival. They would live in the worst of conditions and eat as little as possible to try to save as much as they could to take back to their families in China. This is a very real problem because they start to become leeches, for lack of a better word, and they put none of their wages back into the US economy. This could in turn hurt the economy if too many of the immigrants were living this kind of
However, as mentioned in the case, “senior management had not felt respected by their US headquarters, which had not given them enough autonomy and had directed the from afar instead”, it seemed like as time progressed, Ebay started taking too much control over the company without fully learning the consumer behaviors, nor the significance of cultural differences between China and United States. For example, the DIY culture in the West was not well adapted in China as the Chinese customers preferred the finished products that they don’t have to worry about putting the components together. Ebay was solely operating under the assumption that the Chinese people would prefer it just because its brand image in the United States, therefore it made very little modifications that adjust itself to Chinese consumers’ preferences. As a result of that, it lost market shares to
The Walt Disney Company open EuroDisney in April 1992, and expected their most lavish park to be a success, since it was larger and Disneyland, Disneyworld and Tokyo Disneyland. Much to the company’s surprise, European’s were not flocking to the park in the massive numbers that visited Tokyo Disneyland. At Tokyo Disneyland, families would stay overnight and often spend around $600 per visit, and many visitors were repeat customers. In contrast, European families were reluctant to stay overnight, and they did not want to spend the $280 a day to visit the park. Paris was chosen for the location of EuroDisney over 200 other sites because the French government had offered incentives to the company, along with the demographic data available showing Paris to be Europe’s most visited city by tourists.
In the 70ties Nestle has faced the law suit. The cause of the controversy was that the Nestle Infant formula was partially the reason of the death of 3rd World kids. Its partial involvement was due to the fact that Nestle marketing strategy wasn’t adjusted to the specifics of 3rd World, they treated new markets as the local one. The aspects of country economical and development level as well as the environment, culture and social living aspects weren’t taken into consideration while entering the market. However, the situation had place in the 70ties during different marketing era which was concerned mostly about product not social responsibility
By losing the language, I stopped celebrating most of the holidays and events that I’ve celebrated in the past when I was only speaking Chinese. I stopped eating some traditional Chinese food because I’ve gotten used to eating the American food. I also stopped trying to keep in touch with my relatives and friends in China because of the communication issue. They couldn’t speak English, and I was no longer comfortable with speaking Chinese. Besides, we didn’t have anything in common that we could talk about, because we don’t share the same kind of lifestyles anymore.
They couldn’t bank at normal banks because banks didn’t carry clerks speaking Italian, so they were stuck banking with crooks they thought to be honest. The immigrants were bleed of their money in most places and looked down on by most. Many people in the city of Chicago disliked immigrants and law enforcement was clearly not concerned with the immigrants’ problems. It wasn’t until the Immigration Protection League that immigrants began to receive fair treatment. Without the Immigration Protection League it is possible that legislation and equality for immigrants would have been stunted
Disney poor performance in different global markets And marketing strategies to increase Disney’s Profitability In the global market HASNAA Zine El Abidine TEXAS A&M University of Commerce Table of Contents Introduction 3 Factors that contributed to Eurodisney’s poor performance during the first year of operation 4 Factors contributing to Hong Kong Disney’s poor performance during its first year 4 Foreseeable and controllable factors by Eurodisney, Hong Kong Disney and the parent company 5 The role of Ethnocentrism in the story of Eurodisney’s launch 6 Assessing the cross cultural marketing skills of Disney 7 Why did success in Tokyo predispose Disney management to be too optimistic in their expectations of success? 7 Even the experience in France, Disney did not avoid some of the problems in Hong Kong 8 Will the Shanghai development benefit from the Hong Kong experience 8 Where should Disney go next? 9 The operational implications of the Eurodisney and Hong Kong Disney on the new park 9 Marketing strategies that will help Disney improve their profitability in the global market 10 References 10 Introduction Disney recognized that many people do not have the opportunity to travel to the U.S. to visit Walt Disney World or Disneyland. As a result, Disney developed theme parks around the globe to capture the market, adapting them to local cultures. They include Disneyland Paris, Tokyo Disney, and Hong Kong Disneyland.
This shows that daily hassles are a significant factor that effect stress and depression. One criticism of this study is that it is correlation which means no cause and effect can be established from the findings. Another criticism is the lack of population validity, the participants were all French psychology students and this doesn’t apply to everyone so the findings cannot be generalised to the wider population. In 2005, Gervais conducted an experiment into daily hassles and daily uplifts and the effects that they had on stress. To do this he asked some nurses to keep a diary for a month that kept track of all of their daily hassles and uplifts whilst they were working.
In Greece you don´t have to pay taxes before the house is finished, so people thought they were crazy when they finished the house. Western is all of a piece, but how much plaster you get on depends on where you are. Computers and cameras may be the same everywhere, but British go to a chemist to buy film, because they used to get developing fluid there. Other nations don´t buy their films at a chemist. She writes that the fear of loosing these differences makes people scared of getting close to EC.