Euro Disneyland & Beyond Tokyo Case Analysis

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Case Analysis- Euro Disneyland & Beyond Tokyo CCM Assignment 1 By Group 6 : Manjula Manjunath Puranik - 77 Mohd. Umair Khan - 83 Naina Gupta - 88 Neha Ahuja - 91 Rohit Sahasranaman - 117 Guilain De Pous By Group 6 : Manjula Manjunath Puranik - 77 Mohd. Umair Khan - 83 Naina Gupta - 88 Neha Ahuja - 91 Rohit Sahasranaman - 117 Guilain De Pous S.NO | Topic | Page no | 1 | EXECUTIVE SUMMARY | 3 | 2 | BUSINESS LANDSCAPE | 3 | 3 | INDUSTRY LEVEL ANALYSIS | 4 | 4 | HOFSTEDE’S CULTURAL DIMENSIONS | 5 | 5 | TROMPENAAR’S ANALYSIS OF US AND FRANCE | 9 | 6 | KEY CHANGE DRIVERS | 11 | 7 | MISTAKES MADE BY DISNEY | 12 | 8 | LESSONS LEARNED AND IMPLEMENTATION | 13 | 9 | CULTURAL CHALLENGES FACED BY DISNEY IN ASIA AND THEIR DIFFERENCE FROM THOSE IN EUROPE | 14 | 10 | CULTURAL VARIABLES INFLUENCING THE LOCATION CHOICE OF THEME PARKS AROUND THE WORLD | 16 | 11 | LOCATION RECOMMENDED FOR DISNEY’S NEXT THEME PARK IN ASIA | 16 | Table of contents EXECUTIVE SUMMARY In this case, we will present to you how Disney built Euro Disney in France and what were the issues due to cultural differences. In the 80’s, Disney wanted to build another theme park after the ones in the US and Japan. They wanted to go to Europe. They hesitated between Spain and France and for geographical and political reasons; they finally chose a little town near Paris in France called Marne-la-Vallée. That was the most important investment from a foreign private company in France at that time. Despite the fact that they created more than 15000 jobs, Disney did not receive a good welcome from the French society due to bad cultural management. They didn’t consider the differences between France and US or France and other countries of Europe. This case has given us the opportunity to highlight the cultural and management differences between USA and France. BUSINESS
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