Many examples come from the entertainment side where if a movie makes a lot in the box office then it is a good movie, if a book gets off the shelves quickly then it is a good book, or if an album gets sales then it is a good album. However the entertainment side is not the only thing this pertains to, if an idea or a quick scam, like a shake weight, gets a roll on some sales then people start buying more and more thinking that it is a genius idea. This is how America come to believe things, if it makes money, sells quickly, or widely popular, then it must be
Regardless, through constant clear communication and innovative imagination, solutions present themselves as if from magic. One such issue is that competitors have found the Disney formula and are taking a swing at the king. Disney must maintain its advantage by critically observing its day to day activities, as well as, the external forces that may affect the future of the company. By using a SWOT analysis Disney Parks can assess both the positive and negative aspects of the organization. All in an effort to develop solutions and ideas to maintain its spot at the top in the theme park industry.
Opportunities i. By aggressive strategy based on increasing the number of Redbox kiosks, the company can increase its market share because more people will get access to Redbox movies. j. The company can steal away customers from such companies as Blockbuster since its rental prices are significantly lower and locations are more convenient. k. Redbox could expand into foreign
Case study “ Merrill lynch: Supernova” (1) What does Supernova offer to Merrill-Lynch? Does Merrill-Lynch need Supernova to be successful or grow in the future? The Supernova offers lots of benefits to Merrill-Lynch, as we can get a conclusion from the case that Supernova gave a new way to manage client relationships for Merrill-Lynch which focus on improve client satisfaction by using “ 12-4-2”, “Segmentation”, “organization” and “ acquisition” to change the traditional working methods for Financial Advisors to increase their income and to select out the most valuable clients. According to the Merrill-lynch studies on 75 Supernova FAS, as a consequence, Supernova FA production (revenue) increased I percent while production from non- Supernova FAs decreased 6 percent. Market errors (mistakes in processing transactions due to FA or client associate errors Merrill was responsible for) declined 54 percent.
Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.” Walt Disney Walt Disney is one of the world's leading producers and providers of entertainment and information. It owns media networks as well as parks and resorts. The company also makes movies and markets consumer products. Walt Disney operates in North America, Europe, Asia Pacific and Latin America. It has strong portfolio of brands in entertainment business.
They have expanded its markets to include more “adult” segments (ABC, ESPN, Hulu, Miramax Film) in addition to their “children’s” brands (Disneyland, Disney Store). Mission Statement Disney’s mission statement is as follows: “The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." Since Disney already is one of the world’s leading producers and providers of entertainment and information with revenues in 2012 of $42.3 billion, they could update their mission statement to say that they strive to be the leader of entertainment and information. They also seem to discuss more about the entertainment side of the business so the information side should be discussed in the statement more as well.
This portfolio restructuring initiative was geared to acquire powerful and emerging brands which would bolster PepsiCo’s profits and dominance within the market. The company during this period acquired major brands such as Tropicana, Cracker Jack, SoBe teas, Quaker Oats, etc. This restructuring enabled the company to record annual increases in revenues by 7% and net income of 12% for the period 1998 - 2007. This lead the company in 2007 to devise strategies aimed at sustaining and improving this favorable performance and to combat challenges such as low international profit, changing consumer preference, value chain efficiency and fierce competition. SWOT Analysis Strengths 1.)
Walt Disney SWOT Analysis One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide. SWOT ANALYSIS Strengths: Is undeniable that Disney is a strong brand, it can be recognized in most parts of the globe, and also can be linked with high quality products and services, family, vacations, happiness, fantasy, Mickey Mouse, etc. Disney built its powerful brand over the years, what is an attractive to other companies from various segments interested in borrow its magic. Disney has to carefully choose which companies will be associated with its name without losing its identity. This is a potential way to increase revenues to the company.
Strategic Initiatives - Disney Walt Disney is known for innovative ideas and excellence in the entertainment industry. Planning long-term success that Disney has endured takes creativity and drive to be the best. Disney's determination and planning for success is evident in their strategic and financial planning. From their exponential growth from the 1920s to the massive organization they are today it is obvious that they focus time and resources into planning and risk taking. For even though planning is a priority with every new adventure there is risk.
To analyze company I will use SWOT analysis to analyze internal (strengths & weaknesses) and external (opportunities & threats) environments: Strengths * Strong brand recognition- allready 578 million viewers across 162countries. * Broad media presence- channels like MTV, BET, and Comedy Central and all their associated subsidiaries. * Vacom excels in targeting specific demographic- generally it target youths, therefore grow future customers. * Low cost products as MTV and VH1 are poular and generating revenues despite low budgets * Strong product differentiation * Also offer complementary businesses- digital services and a global consumer licensing business. * Viacom owns Paramount Pictures and MTV Films with library of over 3,500 films Weaknesses * Declining profitability- due to the decline in the economy * Paramount subsidiary of Viacom, Inc. not making as strong showings in the box office or low numbers for DVD sales, show that the consumers choices have shifted.